From Laid to Paid: How Tinder Set Fire to Online Dating

Nir’s Note: In this guest post, Ryan Hoover takes a look at Tinder, a red hot dating app. Ryan dives into what makes the Tinder app so popular and engaging. Ryan blogs at ryanhoover.me and you can follow him on Twitter at rrhoover.

TinderTinder, a hot new entrant in the world of online dating, is capturing the attention of millions of single hopefuls. The premise of Tinder is simple. After launching the Tinder mobile app and logging in with Facebook, users browse profiles of other men or women. Each potential match is presented as a card. Swipe left if you’re disinterested and right if someone catches your fancy. Once both parties express interest, a match is made and a private chat connects the two potential lovebirds.

The Tinder app has become a fixture in the U.S. App Store as one of the top 25 social networking applications, generating 1.5 million daily matches as more than 50 percent of its users login multiple times per day.

This isn’t luck.

What if In-App Purchases Came to Real Life?

What if In-App Purchases Came to Real Life?

Nir’s Note: In this guest post, Jonathan Libov explores free-to-play apps with in-app purchases, and takes a wry look into our future. You can connect with him on Twitter at @libovness or visit his website, Whoo.ps.

Three-card Monte is a classic street hustler’s game. The dealer shows you the target card — say, the ace of spades — then leisurely shuffles it with two other cards and places them in a row, face-down. Your job is to pick the target card. Pick right and you win.

The game starts out shockingly easy. You’re offered the chance to play a few rounds for free — or at a very low cost — just to get the hang of it and you win each hand. Not only does your confidence rise with each turn, but you find yourself amped-up from playing the fast-paced game on a bustling street.

With your adrenaline rising, you reach into your pocket, pull out your wallet, and drop $20 on the table to up the ante.

And just like that it’s gone.

Upcoming “Hooked” Workshops in SF and San Diego

Hello Readers!

I’m happy to announce tickets to my Hooked workshops in San Francisco and San Diego are now on sale.

The Hooked workshops are a practical synthesis of what you’ve been reading here on my blog. The Hooked workshops are designed for anyone working on products they want to make more engaging and habit-forming. Check out the links below:

San Francisco – August 26 – https://hookedsfaug26.eventbrite.com/ (SOLD OUT)

San Diego – September 3 – https://hookedsandiego.eventbrite.com/

San Francisco – October 10 – https://hookedsfoct10.eventbrite.com/

IMPORTANT: I’m giving a discount code to my blog subscribers for 50% off the GENERAL admission price. Use “NirAndFarFriends”

To Become a Superstar, Improve Your Strengths (Not Your Faults)

Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook.

Become a superstar

To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on

Hooking Users One Snapchat at a Time

Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover.

SnapchatWhen Snapchat first launched, critics discounted the photo-messaging app as a fad – a toy for sexting and selfies. Their judgements were reasonable. It’s impossible to predict the success of a product on day one, let alone its ability to change user behavior. But hindsight is beginning to prove critics wrong.

Snapchat boasts 5 million daily active users sending 200 million photos and videos daily. That’s an average of 40 snaps a day per user! But why are users so engaged to Snapchat? After all, what real need is Snapchat solving anyway?

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