Get more people to use your product.

Download the official Hooked workbook to learn how.

Your Ability to Focus Has Probably Peaked: Here’s How to Stay Sharp

Your Ability to Focus Has Probably Peaked: Here’s How to Stay Sharp

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions.

In their new book, The Distracted Mind: Ancient Brains in a High-Tech World, Dr. Adam Gazzaley, a neuroscientist, and Dr. Larry Rosen, a psychologist, explain how our ability to pay attention works and what we can do to stay focused.

Don’t Ask People What They Want, Watch What They Do

Don’t Ask People What They Want, Watch What They Do

Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups.

Q: You have an impressive background as a designer at Google, Yahoo, and now at Khosla Ventures. Could you describe how your design role translates in venture capital?

How to Achieve Your Goals By Creating an Enemy

How to Achieve Your Goals By Creating an Enemy

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.”

They don’t want you motivated. They don’t want you inspired,” he blares on camera. “They don’t want you to win,” he warns. On Ellen DeGeneres’s talk show, Khaled urged the host, “Please, Ellen, stay away from them!”

The “they” Khaled invokes are clearly a sinister force. But who are they? Khaled offered clues when he told DeGeneres, “They are the people who don’t believe in you.…They is the person that told you you would never have an Ellen show.”

How Cognitive Biases Can Help (and Hurt) Your Business

How Cognitive Biases Can Help (and Hurt) Your Business

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, he chats with Max Ogles about how cognitive biases affect product design.

Q: You recently compiled and organized a list of more than 200 cognitive biases — our tendencies to think and act in quirky ways. What is it that draws you to biases?

What Most People Don’t Know About Behavioral Design

What Most People Don’t Know About Behavioral Design

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design.

Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. What’s the one takeaway from the book readers get most excited about?

Susan Weinschenk: One thing that often surprises people is the important role of peripheral vision.

How to Start a Career in Behavioral Design

How to Start a Career in Behavioral Design

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar.

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college took good care of me and was interesting enough, but I knew it wasn’t the career I wanted in the long term. I needed something else, so I started reading and exploring what was out there. One day, as I was reading a blog post on psychology, I discovered a book called Nudge that caught my eye. I bought it immediately and devoured it. The book opened a whole new realm of psychology and economic thinking that I had no idea existed me in a way nothing else had. This was what I was looking for in my search.

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.

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