Nir’s Note: In this guest post, Ryan Hoover, contributing writer of my book Hooked, describes how nostalgia is used to drive attention and build an engaging product. Follow @rrhoover or visit his blog to read more about startups and product design.
Remember Nickelodeon GUTS?
How do you feel right now? Did reading those words stimulate any emotional reaction? Did it bring back memories? Excite you? Make you smile?
Nostalgia is powerful. Simply mentioning the names of childhood toys, old TV shows, classic video games, and other pastime activities often instigate an emotional response, reminiscence. But why? Why is nostalgia so compelling and how can product creators use this to build more engaging products?
I’m thrilled to announce I’m co-chairing the first Habit Summit!
On March 25th at Stanford University, a gathering of experts, entrepreneurs, and industry insiders will share their hard-won insights on how to build habits. This event is for designers, executives, visionaries, and marketers: anyone whose product or company would benefit from repeat customer engagement.
We’ll hear from best-selling authors like Gretchen Rubin (The Happiness Project) and Gary Taubes (Why We Get Fat). Technology innovators like Josh Elman (formerly of Twitter and Facebook) and Jeff Atwood (co-founder of Stack Overflow) will also be there. Several more phenomenal speakers will be announced soon but in the meantime I wanted to offer my readers special pricing for the event.
Until February 1st, you can use the code “NirAndFarFriends” for $50 off the early-bird pricing. Prices will go up as the event nears so get your tickets here: habitsummit.eventbrite.com
More information about the summit is available here: HabitSummit.com
Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve’s new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel.
It can be extraordinarily difficult to stop habits head-on. Brain damage, surgery, even Alzheimer’s disease and dementia sometimes fail to stop them. But why are they so difficult to change? First, it’s because habits are automatic, and not conscious. The conscious part of our minds, the part that would seek to remove habits, is only vaguely aware of their execution; we often don’t notice habits when they occur and we don’t remember doing them afterwards. Across dozens of studies on behavior change interventions, researchers have found that the conscious mind’s sincere, concerted intention to change behavior has little relationship to actual change in behavior.
Nir’s Note: Lyle McKeany is an entrepreneur writing and working on an early-stage startup. In this essay, he shares his experience using lean methodologies with my Hook Model at the Lean Startup Machine conference. This article also appears today on Pando Daily. Follow Lyle on Twitter @lylemckeany.
The conventional view of lean startup ideation methodology is to identify a problem, test your riskiest assumption with a certain success criterion, talk to potential customers before coming up with a solution. Then pivot or persevere until you validate a solution. But it turns out that this conventional view isn’t always the appropriate approach. Here’s how my experience at a Lean Startup Machine(LSM) event in San Francisco earlier this month proves it.
The Lean startup movement is not hurting for attention these days. There are plenty of advocates who write and speak about it almost daily, some of them even make their living doing so. According to Wikipedia,
The launch of my new book, Hooked: How to Build Habit-Forming Products, has been quite a whirlwind. The book is currently a bestseller in several categories on Amazon and I’m thrilled the reviews have been so positive.
Below are a few updates and special offers for my blog readers:
I have two Hooked workshops next week.
San Francisco, CA – Monday, January 13 – This is a full-day course based on the class I teach with Dr. Steph Habif. This will be a small group session and only 5 tickets are left.
Brooklyn, NY – Wednesday, January 15 – This is a 3-hour workshop.
Blog subscribers get 50% off either workshop by using the code “NirAndFarFriends.”
I’ve recently published an online course based on the book. Blog subscribers get 50% off the course using the code “NirBlogSub.” The discount is available for people who register for the course by January 17th. The course is available on Udemy here.
Nir’s Note: In this guest post, Ryan Hoover describes the design decisions and strategies used to build a habit-forming product, largely influenced by the learnings on this blog. Follow @rrhoover or visit his blog to read more about startups and product design.
Recently, Nathan Bashaw and I launched Product Hunt, a daily leaderboard of the best new products. As two product enthusiasts, we wanted to create a community to share, discover, and geek out about new and interesting products. But to make it a success, we knew we had to make it a habit, a product people would use every day.
- 60% of daily active users (DAU) are returning visitors
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is a founder of Blippy.com and blogs at abhayv.com. Follow Abhay on Twitter @abhayvardhan.
Imagine an entrepreneur showed you the graph to the right for his new app called, “PinterestForDogs.”
You would think PinterestForDogs is doing quite well, right? Well, it depends.
A common mistake entrepreneurs make is to focus too much on user growth. Instead, it is often more important to ask: “Is the product creating a habit so users keep coming back?” and “How do we measure the strength of such a habit?” These questions are crucial because without establishing user habits, it is impossible to sustain a healthy user base. Eventually, all user acquisition channels saturate.
If you are an email subscriber, you will soon receive access to my new book titled, “Hooked: A Guide to Building Habit-Forming Technology.” I am working hard to have it to you by the end of the year.
In the meantime, I need your help. I am offering a first look to those interested in reading, editing, and providing suggestions for improvement.
In exchange for your time, your name will be listed in the book as a “Contributor” and in addition to receiving a free copy of the e-book, you will earn my sincere thanks.
If you are interested in being a contributor, please click here
NOTE: The Contributor Program will be open until December 12th, at which time I will be finishing the final draft and sending it to print. If you’d like to help, please hurry.
A few minutes before his helicopter touched down in a covert military base just outside of Kabul, Afghanistan, Tommy Thompson reached for his secret weapon. He was about to meet with top Afghan officials and he needed to ensure he hit his mark. But Thompson’s mission to the war-torn region in 2004 did not involve delivering guns and bombs. As the U.S. Secretary of Health and Human Services, the diplomat was there to win hearts and minds.
To accomplish his directive, assigned to him by the President of the United States, Thompson relied upon information delivered at exactly the right time and place. Minutes before each meeting with dignitaries, he was handed a top-secret intelligence briefing.
The CIA-prepared binder contained the most vital, and at times trivial, information on who the Secretary was going to meet. A quick glance provided the context for the meeting, notes from previous encounters, and often times contained personal information.
This article originally appeared in the Harvard Business Review
A friend called me heartbroken, crying. She had spent months looking for investors to fund her fledgling startup and now she had a big problem. Someone was ready to give her the money.
Trouble was, the cash came with a catch. The only investor willing to pony-up the money was someone she didn’t like. She also got the feeling he did not like her much either, and yet, he wanted to invest. “If he was involved, I have the feeling I would quit my company down the road,” she told me over the phone.
Time was running out, she needed the funds and with no other investor ready to commit, she feared she’d have to take the money from someone she couldn’t stand. The very thought made her sick in the stomach.