The launch of my new book, Hooked: How to Build Habit-Forming Products, has been quite a whirlwind. The book is currently a bestseller in several categories on Amazon and I’m thrilled the reviews have been so positive.
Below are a few updates and special offers for my blog readers:
I have two Hooked workshops next week.
San Francisco, CA – Monday, January 13 – This is a full-day course based on the class I teach with Dr. Steph Habif. This will be a small group session and only 5 tickets are left.
Brooklyn, NY – Wednesday, January 15 – This is a 3-hour workshop.
Blog subscribers get 50% off either workshop by using the code “NirAndFarFriends.”
I’ve recently published an online course based on the book. Blog subscribers get 50% off the course using the code “NirBlogSub.” The discount is available for people who register for the course by January 17th. The course is available on Udemy here.
Nir’s Note: In this guest post, Ryan Hoover describes the design decisions and strategies used to build a habit-forming product, largely influenced by the learnings on this blog. Follow @rrhoover or visit his blog to read more about startups and product design.
Recently, Nathan Bashaw and I launched Product Hunt, a daily leaderboard of the best new products. As two product enthusiasts, we wanted to create a community to share, discover, and geek out about new and interesting products. But to make it a success, we knew we had to make it a habit, a product people would use every day.
- 60% of daily active users (DAU) are returning visitors
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits with cohort analysis and retention rate. Abhay is a founder of Blippy.com and blogs at abhayv.com. Follow Abhay on Twitter @abhayvardhan.
Imagine an entrepreneur showed you the graph to the right for his new app called, “PinterestForDogs.”
You would think PinterestForDogs is doing quite well, right? Well, it depends.
A common mistake entrepreneurs make is to focus too much on user growth. Instead, it is often more important to ask: “Is the product creating a habit so users keep coming back?” and “How do we measure the strength of such a habit?” These questions are crucial because without establishing user habits, it is impossible to sustain a healthy user base. Eventually, all user acquisition channels saturate.
If you are an email subscriber, you will soon receive access to my new book titled, “Hooked: A Guide to Building Habit-Forming Technology.” I am working hard to have it to you by the end of the year.
In the meantime, I need your help. I am offering a first look to those interested in reading, editing, and providing suggestions for improvement.
In exchange for your time, your name will be listed in the book as a “Contributor” and in addition to receiving a free copy of the e-book, you will earn my sincere thanks.
If you are interested in being a contributor, please click here
NOTE: The Contributor Program will be open until December 12th, at which time I will be finishing the final draft and sending it to print. If you’d like to help, please hurry.
A few minutes before his helicopter touched down in a covert military base just outside of Kabul, Afghanistan, Tommy Thompson reached for his secret weapon. He was about to meet with top Afghan officials and he needed to ensure he hit his mark. But Thompson’s mission to the war-torn region in 2004 did not involve delivering guns and bombs. As the U.S. Secretary of Health and Human Services, the diplomat was there to win hearts and minds.
To accomplish his directive, assigned to him by the President of the United States, Thompson relied upon information delivered at exactly the right time and place. Minutes before each meeting with dignitaries, he was handed a top-secret intelligence briefing.
The CIA-prepared binder contained the most vital, and at times trivial, information on who the Secretary was going to meet. A quick glance provided the context for the meeting, notes from previous encounters, and often times contained personal information.
This article originally appeared in the Harvard Business Review
A friend called me heartbroken, crying. She had spent months looking for investors to fund her fledgling startup and now she had a big problem. Someone was ready to give her the money.
Trouble was, the cash came with a catch. The only investor willing to pony-up the money was someone she didn’t like. She also got the feeling he did not like her much either, and yet, he wanted to invest. “If he was involved, I have the feeling I would quit my company down the road,” she told me over the phone.
Time was running out, she needed the funds and with no other investor ready to commit, she feared she’d have to take the money from someone she couldn’t stand. The very thought made her sick in the stomach.
Nir’s Note: This guest post comes from Brendan Kane who has built technology for MTV, Paramount, Taylor Swift, Rihanna, and the NHL. In this article, Brendan describes how he reprogramed the way he views the world using little more than his iPhone and iPad.
We all have the power to change our lives. I know this because I found ways to reprogram my inner circuitry and change my perspective of the world. A few simple steps inserted into my daily routine dramatically improved my life. Surprisingly, many of my new rituals were made possible using the technology I carry with me every day.
“Because the people who are crazy enough to think they can change the world are the ones that do.”
I’m working on two books at the moment. The first is a brief overview of my Hook Model, targeted at product managers, designers, and start-up folks. This e-book will be emailed to all blog subscribers by the end of the year.
The second book — still in early stages — is also about habit-forming technology, but is written in a narrative-style and targeted at a broader audience.
So while I’m feverishly plugging away at these two projects, I will publish occasional blog post of my own in addition to featuring select guest posts related to business, behavior and the brain. Feel free to suggest your own ideas for a guest post.
Nir’s Note: In this guest post, user experience designer Aaron Wilson, discusses a deep flaw of our digital devices and makes an audacious prediction about the future of consumer technology. Follow Aaron on Twitter @aarowilso.
No one wants to make a mistake like the one Clifford Stoll made in 1996. In the February issue of Newsweek Magazine, his now infamous article carried the headline, “The Internet? Bah!”
An “online database,” Stoll wrote, will never replace your daily newspaper. To futurists like Nicholas Negroponte who predicted that one day we’d buy books and newspapers “straight over the Internet,” Stoll responded flippantly, “Uh, sure.”
Clifford Stoll is not a stupid man. He has a Ph.D. in astronomy, was a system administrator at Berkeley Lab, and is considered by some to be the father of digital forensics.
Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices. Jason is a Product Manager at Yammer and blogs about user experience and technology at blog.jasonshah.org. You can follow him on Twitter @jasonyogeshshah.
“Not long ago, in a drug and alcohol rehabilitation center in Texas, a 17-year-old boy was weathering withdrawal at its worst. His body shuddered with convulsions. He hurled tables and chairs around the hospital.
Had he been hooked on heroin? Cocaine? Jim Beam? Joe Camel?
No, his psychologist said. The teenager had withdrawn cold turkey from the Internet.”
This account of a young man’s struggle with Internet withdrawal is from a 1996 New York Times article. Since then, the Internet has become even more pervasive and habit-forming.