Are we using behavioral design for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?
In this short video, I talk to Amir Shevat, formally at Google and now at Slack, about a simple test for moral persuasion. Let me know what you think.
VIDEO Read more...
(estimated reading time: 16 secs)
When Nathan Bashaw, CEO of
Hardbound, reached out about doing a presentation around my book Hooked, I jumped at the chance.
Let me know what you think of the format below and please share with others.
(estimated reading time: 11 secs)
Nir’s Note: This Q&A recently appeared on the 15five.com blog and it pulled out some thoughts I’ve been chewing on regarding technology, addiction, and our relationship with the products we use. I’ve edited it slightly and hope you find it interesting. Question: Pokémon GO is all the rage right now. Can you talk about that in the context of a habit forming product? Is it negative or positive? Read more...
(estimated reading time: 12:37 mins)
About a year ago, I wrote an essay about
how to win your competition’s customers habits.
Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…
VIDEO Read more...
(estimated reading time: 12 secs)
Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.
Below is my opening presentation highlighting examples of companies changing user behavior for good.
Let me know if you can think of more examples in the comments section below.
BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here:
http://HabitSummitVideoPass.eventbrite.com Read more...
(estimated reading time: 18 secs)