The Strange Way Being “Good” Hurts Your Willpower

The Strange Way Being “Good” Hurts Your Willpower

Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, technology, travel, and better living for the likes of The New York Times, Elle, and Slate.


I learned how to respect authority from my father. At the top of a huge water slide at a theme park, he put me, my siblings and cousins in a huge, round raft, then started to get in himself. “No sir, that’s too many,” said the attendant. My father simply replied, “Hup, too late!” Then jumped in and shoved off. We caught air on the bumps, making the ride much more wild than it would have been, had we followed the rules.

Don’t Ask People What They Want, Watch What They Do

Don’t Ask People What They Want, Watch What They Do

Nir’s Note: Irene Au is a design partner at Khosla Ventures and former Head of Design at Google, Yahoo, and Udacity. She’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about design strategy for startups.

Q: You have an impressive background as a designer at Google, Yahoo, and now at Khosla Ventures. Could you describe how your design role translates in venture capital?

What Most People Don’t Know About Behavioral Design

What Most People Don’t Know About Behavioral Design

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design.

Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. What’s the one takeaway from the book readers get most excited about?

Susan Weinschenk: One thing that often surprises people is the important role of peripheral vision.

How to Start a Career in Behavioral Design

How to Start a Career in Behavioral Design

Nir’s Note: This guest post is by Erik Johnson. Erik applies behavioral design principles on The Behavioral Insights Team at Morningstar.

Six years ago, I was in a position that many people early in their careers find themselves in: I had no idea what I wanted to do with my life. My first job out of college took good care of me and was interesting enough, but I knew it wasn’t the career I wanted in the long term. I needed something else, so I started reading and exploring what was out there. One day, as I was reading a blog post on psychology, I discovered a book called Nudge that caught my eye. I bought it immediately and devoured it. The book opened a whole new realm of psychology and economic thinking that I had no idea existed me in a way nothing else had. This was what I was looking for in my search.

This Weird Research-Backed Goal Setting Hack Actually Works

This Weird Research-Backed Goal Setting Hack Actually Works

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.

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