Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.
There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.
Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.
Are we using behavioral design (and ethical manipulation) for good? How do we know? Now that we have the power to profoundly change peoples’ habits through technology, how do change behavior ethically?
In this short video, I talk to Amir Shevat, formerly at Google and now at Slack, about a simple test for moral persuasion and ethical manipulation. Let me know what you think in the comments below.
Nir’s Note: This Q&A recently appeared on the 15five.com blog and it pulled out some thoughts I’ve been chewing on regarding technology, addiction, and our relationship with the products we use. I’ve edited it slightly and hope you find it interesting.
Question: Pokémon GO is all the rage right now. Can you talk about that in the context of a habit forming product? Is it negative or positive?