Nir’s Note: This Q&A recently appeared on the 15five.com blog and it pulled out some thoughts I’ve been chewing on regarding technology, addiction, and our relationship with the products we use. I’ve edited it slightly and hope you find it interesting.
Question: Pokémon GO is all the rage right now. Can you talk about that in the context of a habit forming product? Is it negative or positive?
Nir Eyal: We have to think of technology in the broader context of the environment that we live in. The knee jerk reaction that always occurs with a new technology is that we don’t like it. We are averse to change and fear new technologies.