Nir’s Note: This Q&A recently appeared on the 15five.com blog and it pulled out some thoughts I’ve been chewing on regarding technology, addiction, and our relationship with the products we use. I’ve edited it slightly and hope you find it interesting.
Question: Pokémon GO is all the rage right now. Can you talk about that in the context of a habit forming product? Is it negative or positive?
Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But to explain the power of this trend, I need to tell you about poop. That’s the uncomfortable part.
If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.