Hooked for Good: How Habit-Forming Products Improve Lives

Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Below is my opening presentation highlighting examples of companies changing user behavior for good.

Let me know if you can think of more examples in the comments section below.

BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here: http://HabitSummitVideoPass.eventbrite.com

Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend

Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But to explain the power of this trend, I need to tell you about poop. That’s the uncomfortable part.

People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”

White dude eating sushi

I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.

Un-Hooked: Increasing Focus in the Age of Distraction

I recently presented a new talk about how to manage digital distraction using the Hook Model. I hope you enjoy the brief video below.

Also, I’ve been thinking of writing more on this topic. Let me know what you think.

Is this an interesting topic? Do you struggle with digital distractions?

Tell me more about what might help or what questions you’d like me to tackle so I know what direction to take my research and writing.

Thank you!

– Nir

The Behavioral Economics Diet: The Science of Killing a Bad Habit

Credit: nerissa's ring IMG_5363Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns.

In my previous essay, I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills.

But over the last five months, something has changed. He’s found a new way to resist the temptation of the food he’s been trying to stop eating for years.

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