Note: This article was first published in Forbes
- Pinterest is onto something big, but few know its obvious secret.
- The company is succeeding because of its focus on reducing users’ cognitive load.
- Pinterest brilliantly aligns its user experience with its business objectives of getting users to consume, create and share content.
- Pinterest will soon have the richest consumer purchase intent data ever assembled.
Last week, I sat down for drinks with a few friends. “Have you heard of this Pinterest website?” said Jonathan, “My wife is totally addicted.” “Yes! Molly is hooked too,” said Ben, “She even has her grandmother into it, who, by the way, still can’t figure out Facebook.” “What’s Pinterest?” said Colin, the unmarried engineer.
My friends, the very definition of tech-savvy, couldn’t understand Pinterest’s astounding success. For one, the idea of capturing photos on a virtual wall is nothing new. The Facebook newsfeed is 5 years old and searching for pretty pictures on Google Images is ancient.