Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.
To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our technology addiction.
Please let me know your feedback and if you enjoyed the slides, please share them.
Related articles you may enjoy:
(estimated reading time: 29 secs)
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction.
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Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue.
In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more?https://twitter.com/JulesMaltz
Though the cookies and jars were identical, participants valued the ones in the near-empty jar more highly. Scarcity had somehow affected their perception of value.
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The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the severity of the previous night, he completes his morning routine with a stiff drink.
What can we learn from Don’s habits? First, that scotch and submissive secretaries always equal drama. But what of that fedora? There’s a lesson there too.
As any Mad Men fan knows, it was once popular for men to wear hats everywhere they went — except that is, when they stepped indoors. When a gentleman went inside, he
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We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use helps the product gain wide adoption and reach a critical mass of users. And then things turn ugly.
Some crafty entrepreneur figures out how to exploit the system
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