Tag / Habits

About a year ago, I wrote an essay about how to win your competition’s customers habits.

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…

Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.

Below is my opening presentation highlighting examples of companies changing user behavior for good.

Let me know if you can think of more examples in the comments section below.

BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here: http://HabitSummitVideoPass.eventbrite.com

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Illustration by Liz Fosslien

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out his phone — not for an urgent call, but to check email, Instagram, and Facebook.

Maybe you’ve witnessed this behavior and found it unsettling. So what do you do? Do you sit idly by, thinking disparaging thoughts? Or do you call out the offender?

For years, I accepted ill-timed tech use as a sign of the times. Sherry Turkle, an author and professor at the Massachusetts Institute of Technology, diagnosed the situation succinctly: these days, “We expect more from technology and less from each other.”

I used to do nothing in the face of indiscriminate gadget use. Now, I’ve come to believe that doing nothing is no longer O.K. Staying silent about bad technology habits is making things worse for all of us.

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nearly no one but were sure we’d soon find a fun-loving group like the 20- and 30-something New Yorkers who spontaneously dropped in on one another on TV shows like Seinfeld and Friends.

We hatched a plan. After moving into our Midtown Manhattan apartment, we invited all the neighbors over for drinks by placing Kinko’s-printed quarter-sheets into everyone’s mailboxes. Then, we waited for our versions of Chandler, Kramer, and Elaine to show up. But they didn’t. In fact, no one did. As the ice in the cooler melted and the guacamole browned, not a single person among 100 apartments stopped by. Not. One. Person.

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“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction.

There’s little doubt that nearly everyone who comes in contact with the Net has difficulty disconnecting. Just look around. People everywhere are glued to their devices. Many of us, like Schwartz, struggle to stay focused on tasks that require more concentration than it takes to post a status update. As one person ironically put it in the comments section of Schwartz’s online article, “As I was reading this very excellent article, I stopped at least half a dozen times to check my email.”

By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master control center for managing clandestine operatives. The man of mystery persona is typified by a side-sliding sports car winding through an onslaught of Word docs and Jpeg files. Just looking at his desktop can raise your blood pressure.

But Van Els is not a secret agent. He’s a mess.

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Val Els’ desktop before

 

In fact, Van Els’ LinkedIn profile says he is in the “custom made earplugs” business. Apparently, there is no correlation between the mayhem on one’s laptop and the adventure in one’s life. Anyone can find themselves drowning in desktop clutter and research suggests this digital detritus costs us time, degrades performance, and kills concentration.

hard habits and goalsThere’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.

Over the past four years, I’ve discovered many incredible ways to hack my habits and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.

Never trust an out of shape behavioral designer. Click To Tweet

However, there is one goal that’s nagged at me for years that despite my best efforts, I’ve never been able to achieve — going to the gym consistently. I hate lifting weights. Hate it. I disdain the strain, the sweat, the smells — all of it. The only thing I like about working out are the results. Unfortunately, there’s no way to enjoy the benefits of going to the gym without, you know, actually going to the gym.

I recently presented a new talk about how to manage digital distraction using the Hook Model. I hope you enjoy the brief video below.

Also, I’ve been thinking of writing more on this topic. Let me know what you think.

Is this an interesting topic? Do you struggle with digital distractions?

Tell me more about what might help or what questions you’d like me to tackle so I know what direction to take my research and writing.

Thank you!

– Nir

dealChanging habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effective than traditional methods at helping people quit a stubborn addiction like smoking? Would you try it?

As I discussed in part 1 and part 2 of this 3-part series, the technique involves a wager. A recent study published in the New England Journal of Medicine showed that when people put money down, they were much more likely to accomplish their goals. In this case, people who risked $150 of their own money to win a $650 bonus prize were dramatically more likely to quit smoking than those who used traditional smoking cessation methods. Surprisingly, this group also beat out those who were offered an $800 reward with no deposit for staying smoke-free.

Credit: nerissa's ring IMG_5363Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns.

In my previous essay, I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills.

But over the last five months, something has changed. He’s found a new way to resist the temptation of the food he’s been trying to stop eating for years.