This Weird Research-Backed Goal Setting Hack Actually Works

This Weird Research-Backed Goal Setting Hack Actually Works

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

There’s a saying that you should never trust a skinny chef. By that logic, you should never trust an out of shape behavioral designer.

Over the past four years, I’ve discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught myself to love running, dramatically improved my diet and found the focus to write a bestselling book. Understanding how the mind works and using it to affect my daily behaviors has yielded tremendous dividends.

How Two Companies Hooked Customers On Products They Rarely Use

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”

How to Make a Customer Habit of Your Infrequently Used Product

Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but it just doesn’t make sense to do so.

How to Hook Users in 3 Steps: An Intro to Habit Testing

Learn how to hook users to your product in 3 steps

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

Let me know what you think of the video and your own experience designing user habits in the comments section below.

Find out how to get users #Hooked to your product in three steps. Click To Tweet

The Four People Addicting You to Technology

The suspects may surprise you.

Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction.

Please let me know your feedback and if you enjoyed the slides, please share them.

Who’s Really Addicting You to Technology? Check out these slides Click To Tweet

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