Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, “something you will use once or twice a day.”
Page clearly understands habits. As I wrote in my book, “Hooked: How to Build Habit-Forming Products,” frequently used products form sticky customer habits. But what if your product doesn’t pass Page’s Toothbrush Test? Perhaps you’d like people to use your product or service frequently, but
Several months ago, I wrote an article sharing a happiness hack my wife and I use to maintain and nourish close friendships. Here’s a SlideShare summary of the article. Let me know your thoughts in the comments below.
Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.
In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.
Let me know what you think of the video and your own experience designing user habits in the comments section below.
Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.
To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?, in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction.
Please let me know your feedback and if you enjoyed the slides, please share them.