The Four People Addicting You to Technology

The suspects may surprise you.

Recently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.

To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to Technology?in a slide presentation below. It’ll give you a quick rundown of the “suspects” responsible for our tech addiction.

Please let me know your feedback and if you enjoyed the slides, please share them.

Who’s Really Addicting You to Technology? Check out these slides Click To Tweet

Related articles you may enjoy:

Who’s Really Addicting You to Technology?

pablo (1)

“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of similar headlines accuse the Net and its offspring apps, social media sites and online games of addicting us to distraction.

The Psychology of Notifications: How to Send Triggers that Work

Nir’s Note: This post was co-authored with Ximena Vengoechea. Ximena is a design researcher at Twitter and will be speaking at this year’s Habit Summit


In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate.

Today, the beeps, buzzes, rings, flags, pushes, and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the 21st century and they get us to check our tech incessantly.

However, as powerful as these psychological cues are, people are not drooling dogs. Your product’s users can easily uninstall or turn off notifications that annoy them.

What makes an effective psychological trigger?

The Sweet Spot: Where Technology Meets the Motivational Brain

Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now talks, writes, and blogs about the science and experience of addiction and how people outgrow it. Visit his website here. 

Xbox 360 Controller, a device that can bring gamers into the sweet spotYou’ve just obliterated the last seven or eight zombies. It was a narrow escape and you’re flushed with satisfaction. But you didn’t see that horrendous creep, weaping sores and oozing pus, because he was hidden behind the dustbin in the shadow of a bombed out building. You get slimed, you’re dead. Or worse than dead. So you touch the “play again” bar at the bottom of the screen. Now you start further ahead than last time. You know you’re going to meet the slime-master again. Soon. Be prepared.

Pin It on Pinterest

Get instant access to your


Almost there! Please check your inbox to verify your email address.

Do you want to learn


Almost there! Please check your inbox to verify your email address.