Understand what drives user behavior.

Download the official Hooked workbook to learn how.

A few weeks ago, I presented to the California Nutrition Education Program, a great group of educators working to help Californians lead healthier lives.  My presentation was about how to use the Fogg Behavior Model along with some of my own techniques to design healthful habits in oneself and others.

The presentation is below.  Please excuse the unpolished speaker notes.

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