Note: The “Desire Engine” is now referred to as the “Hook Model”.

I was honored to present at WordCamp this year but had to make do with the small amount of time allotted. I crammed my talk into a very short intro to the Hook Model that sounds like I’m talking while on fast forward. Enjoy!

If you’re reading over email and the video does not appear, click here: https://www.nirandfar.com/2012/09/desire-engine-in.html

About NirandFar

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.

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