Note: The “Desire Engine” is now referred to as the “Hook Model”.
I was honored to present at WordCamp this year but had to make do with the small amount of time allotted. I crammed my talk into a very short intro to the Hook Model that sounds like I’m talking while on fast forward. Enjoy!
If you’re reading over email and the video does not appear, click here: https://www.nirandfar.com/2012/09/desire-engine-in.html