Note: The “Desire Engine” is now referred to as the “Hook Model”.

I was honored to present at WordCamp this year but had to make do with the small amount of time allotted. I crammed my talk into a very short intro to the Hook Model that sounds like I’m talking while on fast forward. Enjoy!

If you’re reading over email and the video does not appear, click here: https://www.nirandfar.com/2012/09/desire-engine-in.html

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This blog is about the intersection of psychology, technology, and business. I call it "Behavioral Design".

I write to help companies create behaviors that benefit their customers while educating individuals on how to design healthy behaviors in their own lives. Feel free to read more about me here.

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