What Triggers The Best Word of Mouth Marketing?

Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On.  Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on.

Camel from GEICO; great word of mouth marketing

Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on.

More users, more sales, and more growth.

But why do some products and ideas become popular while others fail? And how can we harness that science to make our own products and services more popular? (more…)

Is Some Tech Too Addictive?

Addictive products: a hand raised for help from a phoneAddiction can be a difficult thing to see. From outward appearances, Dr. Zoe Chance looked fine. A professor at the Yale School of Management with a doctorate from Harvard, Chance’s pedigree made what she revealed in front of a crowded TEDx audience all the more shocking. “I’m coming clean today telling this story for the very first time in its raw ugly detail,” she said. “In March of 2012 … I purchased a device that would slowly begin to ruin my life.” (more…)

About NirandFar

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.

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