About Nir Eyal & NirAndFar.com
Hi, I’m Nir.
This blog is about the intersection of psychology, technology, and business. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience.
I’m the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.
For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active angel investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
To find a hi-res image and a bio written in 3rd person click here.
The video below was made by Oreon Mounter and his team at MomentCo.com. Oreon is a long-time reader and startup entrepreneur with some amazing video production skills. He followed me for a few days while I was in Toronto with the goal of capturing the ethos of my work helping companies build better products.
Want to connect with me?
To discuss a speaking engagement or hiring me as a consultant, please contact me by clicking here.
To ask me a question over a quick phone call, click here to schedule a free 15 min chat.
To bring me to your city to conduct a workshop, click here and tell me you’re interested.
NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."
I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.
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