Nir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog.
Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up. We buy ridiculous gadgetry to get in shape (Shake Weight anyone?). We elevate our heart rates as if we’re being chased by a hungry predator. And for what? Not to escape danger, but to undo the negative consequences of our overindulgent and underactive modern lifestyles.
Americans spend $19 billion annually on gym memberships.1Sarah O’Brien, “Americans Spend $56 Billion on Sporting Events,” September 11, 2017, https://www.cnbc.com/2017/09/11/americans-spend-56-billion-on-sporting-events.html.Unfortunately, while many people join gyms, few use them for long. According to the Fitness Industry Association, about 44 percent of people who sign up for a gym membership quit after just six months.2Attendance, Adherence, Drop out and Retention,” PTDirect, (Accessed November 28, 2018), https://www.ptdirect.com/training-design/exercise-behaviour-and-adherence/attendance-adherence-drop-out-and-retention-patterns-of-gym-members.
There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying to find a seat, she awkwardly tries to squeeze into the middle of the row in front of me blocking the best part of the movie. “What a rude and inconsiderate person!” I think to myself as I dodge her body when she scuffles by.
A week later I’m rushing to catch another film with my friends. It’s pouring rain and traffic is crazy. I hope I make it before the previews end but when I reach the theater (soaking wet I might add), the movie has already begun. I have to turn on the flashlight on my phone to find my seat and accidentally step on a few movie goers’ toes. I hear tuts and loud sighs. It’s clear these people think I’m a complete jerk.(more…)
Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids.
The short answer is yes, Fortnite is generally fine.Furthermore, parents can breathe easier knowing that research suggests gaming (on its own) does not cause disorders like addiction.
However, there’s more to the story. A comprehensive answer to the question of whether video games are harmful must take into account other factors. Fortnite is just the latest example of a pastime some kids spend more time on than is good for them. But parents need to understand why kids play as well as when to worry and when to relax.(more…)
Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo.
If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a single month than any other game of its kind,” according to industry watchers, grossing over $1 billion so far this year.
The average Fortnite player spends between 6 and 10 hours per week on the game and like many parents, I didn’t understand why my kids played it so much. At first, I dismissed it as a mind-numbing waste of time. Then, I tried it for myself and found I couldn’t help but admire the game’s ingenious design. To my surprise, I had a heck of a good time playing the game with my kids.
What makes Fortnite so engaging? To understand why players keep coming back, you need to understand the game’s Hook.(more…)