Get more people to use your product.

Download the official Hooked workbook to learn how.

Confirmation Bias: Why You Make Terrible Life Choices

Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco.

You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself.

Your eyes instantly zoom onto the fit model-esque people chatting in the corner. As you walk past them, your ears pick up the tinkle of laughter. My god, are they laughing at me?

How to Regain Focus at Work by Slaying the Messaging Monster

How to Regain Focus at Work by Slaying the Messaging Monster

Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done?

Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure – I am an investor in Pana.com, one of the companies mentioned in the presentation.

If you have tools and tips you’d like to suggest, please share them in the comments section below…

Here’s my presentation on how to find focus at work by Slaying the Messaging Monster.

How to Trigger Product Usage that Sticks

Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.io


Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put too much thought into the practice part of it all.

How to Get People to Help Each Other, Online and Off

How to Get People to Help Each Other, Online and Off

Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com.

On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is that police later discovered numerous people were aware of Genovese’s distress but never came to her aid. Though the total number of witnesses is disputed, the story stands as an example of the bystander effect, the psychological phenomenon where people are less likely to assist if they know others are around.

Hyperbolic Discounting: Why You Make Terrible Life Choices

Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco.

Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — all signs are pointing to you getting it done. Yet you put it off, turn on Netflix, and fantasize about how you’re going to crush it tomorrow.

Here’s How Amazon’s Alexa Hooks You

Here’s How Amazon’s Alexa Hooks You

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft.

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.

We’ve never seen her face, but we talk to her throughout the day, every day. She helps us keep track of our to-dos and shopping list, reads us the news and weather, and can sing nearly any song we’d like to hear. In fact, we have become so accustomed to her presence that we invited her to join us in nearly every room in the house. She listens to us when we say goodnight and is there first thing in the morning to wake us up.

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.

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