Understand what drives user behavior.
Download the official Hooked workbook to learn how.
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough.
Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product managers at the world’s largest companies are equal parts psychology and technology. As Sean Parker, founding president of Facebook, recently acknowledged, the company has long been engaged in the business of “exploiting a vulnerability in human psychology.”
Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco.
You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself.
Your eyes instantly zoom onto the fit model-esque people chatting in the corner. As you walk past them, your ears pick up the tinkle of laughter. My god, are they laughing at me?
Technology is taking over our lives, especially in the workplace. What can we do to put technology in its place to finally get focused work done?
Below are resources, tools, and articles for regaining focus in your digital life. These are tools I use myself but is not meant to be an exhaustive list. Full disclosure – I am an investor in Pana.com, one of the companies mentioned in the presentation.
If you have tools and tips you’d like to suggest, please share them in the comments section below…
Here’s my presentation on how to find focus at work by Slaying the Messaging Monster.
Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.io
Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put too much thought into the practice part of it all.
Nir’s Note: This guest post is by Max Ogles, who writes at MaxOgles.com.
On March 27, 1964, Kitty Genovese was brutally attacked and killed in the open streets of New York City. What makes Genovese’s story so tragic is that police later discovered numerous people were aware of Genovese’s distress but never came to her aid. Though the total number of witnesses is disputed, the story stands as an example of the bystander effect, the psychological phenomenon where people are less likely to assist if they know others are around.
Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco.
Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — all signs are pointing to you getting it done. Yet you put it off, turn on Netflix, and fantasize about how you’re going to crush it tomorrow.