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Nir’s Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals.
Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space because their persuasive influence transcends screen-level interactions. Their mission is to persuade people to take real-life actions that lead to long-term behavior change and ultimately shape how they live their lives.
Read on to discover how these companies are harnessing behavioral insights to bridge people’s intention-action gap and work towards the ‘future self’ they seek to be. read more…
In this talk, I describe a new model for managing distraction — how to become “Indistractable.”
I’ll write more on this topic in the coming months and I’m finishing a book with the same title. I’d love to hear your feedback in the comments below.
Also, please share this video with people who may benefit from watching it. Thanks!
Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias.
It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are.
Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. I gasp as the cold brew winds its way down my back. But he’s too drunk and the music is too loud for him to notice. Is this supposed to be fun? What am I doing here? I hail a ride to get out of there.
At home, after wringing out my shirt and getting ready for bed, I take a minute to pull up my phone and glance at my Instagram stories.
There I see the plate of chocolate cake from the dinner with friends that started the evening.
Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th.
In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what customers seek, but I don’t. We need consumer science to get there.”
Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias and hyperbolic discounting.
There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice.
Would I buy the $400 television within my budget or would I splurge on the $500 deluxe model that somehow helped me understand plant biology in a new, more intimate way?
Though every cone and rod in my eyeballs begged me to buy the better one, my more sensible instinct kicked in. “Your budget is $400, remember?” Sighing, I bought the crappy model and braced for a life of media mediocrity.
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough.
Operant conditioning, intermittent reinforcement, the search for self-actualization — the techniques used by product managers at the world’s largest companies are equal parts psychology and technology. As Sean Parker, founding president of Facebook, recently acknowledged, the company has long been engaged in the business of “exploiting a vulnerability in human psychology.”