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Learn how to design your own habits and those of your customers.

How to Hook Users in 3 Steps: An Intro to Habit Testing

Learn how to hook users to your product in 3 steps

Changing user habits isn’t easy — but understanding how to conduct Habit Testing will increase your odds of success.

In this video, I provide a brief introduction to the three steps of Habit Testing. I explain how product designers use these steps to identify their devotees, codify what makes the product habit-forming, and modify the user experience accordingly.

Let me know what you think of the video and your own experience designing user habits in the comments section below. read more…

Die Dashboards, Die! Why Conversations Will Reinvent Software

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In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers begrudgingly use every day. Conversational user interfaces (CUIs) work because of our familiarity with messaging. Even the most technically complex interactions can look as simple as getting an SMS text when presented as a conversation.

There are three benefits conversational user interfaces have over traditional software and we believe these lessons can inform and inspire the redesign of countless online services. read more…

“Think Different” is Bad Advice

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger.

book coverBeing different, the notion goes, is the route to success. Think different was even Apple’s motto for a period. And Apple is often held up as a poster child of the benefits of this ethos. Conventional wisdom suggests that products like the iPhone and Macintosh succeeded because they were different from the rest. Steve Jobs was a visionary because he thought different from everyone else.

There’s only one problem with this advice. It’s wrong.

read more…

Three Steps To Get Up To Speed On Any Subject Quickly

You have just a few days to learn everything there is to know about a subject you know nothing about. Now what?

pablo (4)“Don’t boil the ocean,” Terry said as he slapped a tall stack of papers on my desk. “Just tell us what we need to know.”

I was staring at a serious problem. To help our firm win a multimillion-dollar consulting contract, I had five days to tell my new boss everything there was to know about airline bankruptcies. Problem was, I didn’t know the first thing about airline bankruptcies.

read more…

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.