Regain Hours of Lost Productivity

Regain Hours of Lost Productivity

Control your time and your attention by understanding the psychology of distraction.

Download my BONUS 80-page workbook full of exercises and activities to help you become indistractable. You’ll also receive my latest research, writing and best articles I find each week.


Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.

Digital Distraction - How to be indistractable

How to Be Indistractable: Video by Nir Eyal

In this talk, I describe a new model for managing distraction—how to become “indistractable.” […]

stay true to your prioritie

Stay True to Your Priorities with a Schedule Builder

Ever wonder why your goals never get closer even though you keep knocking out your to-do list? Set a weekly schedule to match your time to your priorities. […]

Distraction free young woman with laptop sitting on lawn chair with feet in water

Learn How To Avoid Distraction In A World That Is Full Of It

Distraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is constantly being diverted. […]

Building Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Hooked Model

The Hook Model: How to Manufacture Desire

What makes users keep going back to Facebook, LinkedIn, and other addictive websites? I developed the Hook Model to map out how it works. […]

Clubhouse: Habit or Has-Been?

The Clubhouse app is the new new thing, and it’s got many people hooked. The app is the latest example of a habit-forming product taking the world by storm. […]

Variable Rewards: Want to Hook Users? Drive them Crazy

Companies today are building their products with a powerful habit-forming mechanism: variable rewards. This mechanism keeps users hooked, searching for three types of rewards: those of the tribe, the hunt, and the self. […]

Decision Making

On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

Distinction Bias - Consumer buying behavior change due to choices

Fundamental Attribution Error: Who, Me?

When we screw up, we tend to believe things happened because of circumstances outside of our control. What happens when others fail? […]

Hindsight Bias: Why You Make Terrible Life Choices

“I knew it all along!” But did you? Don’t let this cognitive bias get you down. There are lots of way to beat it. […]

Extrinsic Motivation: Why You Make Terrible Life Choices

Work not fulfilling? You might be a victim of extrinsic motivation. Don’t worry, there are ways to turn extrinsic motivators into intrinsic ones. […]


Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.


FOMO and Social Media

Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. […]

Viral Loops Or Viral Oops

Viral Loops or Viral ‘Oops’?

Why does every app need to know my friends’ email addresses? It’s all part of a viral loop the app developers are hoping you’ll create for them. Here’s how it works. […]

How to Design Behavior (The Behavior Change Matrix)

Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence behavior. Here’s what you need to know. […]

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