Nir Eyal’s Recommended Books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore



The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton M. Christensen



Term Sheets & Valuations – A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs)

By Alex Wilmerding, Aspatore Books Staff,



Hooked: How to Build Habit-Forming Products

By Nir Eyal



Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder, Yves Pigneur


How Will You Measure Your Life? 

By Clayton M. Christensen, James Allworth, Karen Dillon






Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath



The Design of Everyday ThingsThe Design of Everyday Things

By Donald A. Norman



Emotional Design: Why We Love (or Hate) Everyday Things

by Don Norman



Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

By Jeff Johnson


Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

by Steve King



100 Things Every Designer Needs to Know About People (Voices That Matter)

by Susan Weinschenk



Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

by Steve Krug



Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann



For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter



Presentation Zen: Simple Ideas on Presentation Design and Delivery

by Garr Reynolds



Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences (Voices That Matter)

by Stephen P. Anderson



Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

by Bill Buxton




Don’t Shoot the Dog: The New Art of Teaching and Training

by Karen Pryor



Outliers: The Story of Success

by Malcolm Gladwell



Moonwalking with Einstein: The Art and Science of Remembering Everything

by Joshua Foer



The Willpower Instinct: How Self-Control Works Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal



The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg



Drive: The Surprising Truth About What Motivates us

by Daniel H. Pink



Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini



How to Win Friends and Influence People

by Dale Carnegie



Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann



Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim



Thinking, Fast and Slow 

by Daniel Kahneman



Switch: How to Change Things When Change is Hard

by Chip Heath



Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 

by B.J. Fogg



Addiction by Design: Machine Gambling in Las Vegas

by Natash Dow Schull



Redirect: The Surprising New Science of Psychological Change

by Timothy D. Wilson



Subliminal: How Your Unconscious Mind Rules Your Behavior

by Leonard Mlodinow



Spent: Sex, Evolution, and Consumer Behavior

by Geoffrey Miller




What Technology Wants

by Kevin Kelly



The Elements of Scrum

by Chris Sims



Hackers & Painters: Big Ideas from the Computer Age

by Paul Graham



Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim



The Art of Game Design: A Book of Lenses

by Jesse Schell




The Fighter

Directed by David O. Russell



Empire of the Sun

Directed by Steven Spielberg

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.


This blog is about the intersection of psychology, technology, and business. I call it "Behavioral Design".

I write to help companies create behaviors that benefit their customers while educating individuals on how to design healthy behaviors in their own lives. Feel free to read more about me here.


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