Nir Eyal’s Recommended Books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore

 

 

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton M. Christensen

 

 

Term Sheets & Valuations – A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs)

By Alex Wilmerding, Aspatore Books Staff, Aspatore.com

 

 

Hooked: How to Build Habit-Forming Products

By Nir Eyal

 

 

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder, Yves Pigneur

 

How Will You Measure Your Life? 

By Clayton M. Christensen, James Allworth, Karen Dillon

 

 

 


DESIGN

 

Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

 

 

The Design of Everyday ThingsThe Design of Everyday Things

By Donald A. Norman

 

 

Emotional Design: Why We Love (or Hate) Everyday Things

by Don Norman

 

 

Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

By Jeff Johnson

 

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

by Steve King

 

 

100 Things Every Designer Needs to Know About People (Voices That Matter)

by Susan Weinschenk

 

 

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

by Steve Krug

 

 

Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann

 

 

For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter

 

 

Presentation Zen: Simple Ideas on Presentation Design and Delivery

by Garr Reynolds

 

 

Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences (Voices That Matter)

by Stephen P. Anderson

 

 

Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

by Bill Buxton

 


BEHAVIOR

 

Don’t Shoot the Dog: The New Art of Teaching and Training

by Karen Pryor

 

 

Outliers: The Story of Success

by Malcolm Gladwell

 

 

Moonwalking with Einstein: The Art and Science of Remembering Everything

by Joshua Foer

 

 

The Willpower Instinct: How Self-Control Works Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

 

 

The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg

 

 

Drive: The Surprising Truth About What Motivates us

by Daniel H. Pink

 

 

Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini

 

 

How to Win Friends and Influence People

by Dale Carnegie

 

 

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann

 

 

Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim

 

 

Thinking, Fast and Slow 

by Daniel Kahneman

 

 

Switch: How to Change Things When Change is Hard

by Chip Heath

 

 

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 

by B.J. Fogg

 

 

Addiction by Design: Machine Gambling in Las Vegas

by Natash Dow Schull

 

 

Redirect: The Surprising New Science of Psychological Change

by Timothy D. Wilson

 

 

Subliminal: How Your Unconscious Mind Rules Your Behavior

by Leonard Mlodinow

 

 

Spent: Sex, Evolution, and Consumer Behavior

by Geoffrey Miller

 


TECHNOLOGY

 

What Technology Wants

by Kevin Kelly

 

 

The Elements of Scrum

by Chris Sims

 

 

Hackers & Painters: Big Ideas from the Computer Age

by Paul Graham

 

 

Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim

 

 

The Art of Game Design: A Book of Lenses

by Jesse Schell

 


MOVIES

 

The Fighter

Directed by David O. Russell

 

 

Empire of the Sun

Directed by Steven Spielberg

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.

ABOUT NIRANDFAR.COM

This blog is about the intersection of psychology, technology, and business. I call it "Behavioral Design".

I write to help companies create behaviors that benefit their customers while educating individuals on how to design healthy behaviors in their own lives. Feel free to read more about me here.

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