Nir Eyal’s Recommended Books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers By Geoffrey A. Moore  The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do BusinessBy Clayton M. Christensen  Term Sheets & Valuations – A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs)By Alex Wilmerding, Aspatore Books Staff, Aspatore.com  Hooked: How to Build Habit-Forming ProductsBy Nir Eyal  Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBy Alexander Osterwalder, Yves Pigneur How Will You Measure Your Life? By Clayton M. Christensen, James Allworth, Karen Dillon   

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DESIGN

 Made to Stick: Why Some Ideas Survive and Others DieBy Chip Heath, Dan Heath  The Design of Everyday ThingsThe Design of Everyday ThingsBy Donald A. Norman  Emotional Design: Why We Love (or Hate) Everyday Thingsby Don Norman  Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design RulesBy Jeff Johnson Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve King  100 Things Every Designer Needs to Know About People (Voices That Matter)by Susan Weinschenk  Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problemsby Steve Krug  Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Appsby Gabe Zichermann  For the Win: How Game Thinking Can Revolutionize Your Businessby Kevin Werbach, Dan Hunter  Presentation Zen: Simple Ideas on Presentation Design and Deliveryby Garr Reynolds  Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences (Voices That Matter)by Stephen P. Anderson  Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)by Bill Buxton 

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BEHAVIOR

 Don’t Shoot the Dog: The New Art of Teaching and Trainingby Karen Pryor  Outliers: The Story of Successby Malcolm Gladwell  Moonwalking with Einstein: The Art and Science of Remembering Everythingby Joshua Foer  The Willpower Instinct: How Self-Control Works Why It Matters, and What You Can Do To Get More of Itby Kelly McGonigal  The Power of Habit: Why We Do What We Do in Life and Businessby Charles Duhigg  Drive: The Surprising Truth About What Motivates usby Daniel H. Pink  Influence: The Psychology of Persuasion, Revised Editionby Robert B. Cialdini  How to Win Friends and Influence Peopleby Dale Carnegie  Gamification by Design: Implementing Game Mechanics in Web and Mobile Appsby Gabe Zichermann  Community Building on the Web: Secret Strategies for Successful Online Communitiesby Amy Jo Kim  Thinking, Fast and Slow by Daniel Kahneman  Switch: How to Change Things When Change is Hardby Chip Heath  Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) by B.J. Fogg  Addiction by Design: Machine Gambling in Las Vegasby Natash Dow Schull  Redirect: The Surprising New Science of Psychological Changeby Timothy D. Wilson  Subliminal: How Your Unconscious Mind Rules Your Behaviorby Leonard Mlodinow  Spent: Sex, Evolution, and Consumer Behaviorby Geoffrey Miller 

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TECHNOLOGY

 What Technology Wantsby Kevin Kelly  The Elements of Scrumby Chris Sims  Hackers & Painters: Big Ideas from the Computer Ageby Paul Graham  Community Building on the Web: Secret Strategies for Successful Online Communitiesby Amy Jo Kim  The Art of Game Design: A Book of Lensesby Jesse Schell 

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MOVIES

 The FighterDirected by David O. Russell  Empire of the SunDirected by Steven Spielberg