Nir Eyal’s Recommended Books
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By Geoffrey A. Moore
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business
By Clayton M. Christensen
By Alex Wilmerding, Aspatore Books Staff, Aspatore.com
Hooked: How to Build Habit-Forming Products
By Nir Eyal
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
By Alexander Osterwalder, Yves Pigneur
How Will You Measure Your Life?
By Clayton M. Christensen, James Allworth, Karen Dillon
DESIGN
Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath, Dan Heath
By Donald A. Norman
Emotional Design: Why We Love (or Hate) Everyday Things
by Don Norman
100 Things Every Designer Needs to Know About People (Voices That Matter)
by Susan Weinschenk
Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Apps
by Gabe Zichermann
For the Win: How Game Thinking Can Revolutionize Your Business
by Kevin Werbach, Dan Hunter
Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds
BEHAVIOR
Don’t Shoot the Dog: The New Art of Teaching and Training
by Karen Pryor
Outliers: The Story of Success
by Malcolm Gladwell
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
Drive: The Surprising Truth About What Motivates us
by Daniel H. Pink
Influence: The Psychology of Persuasion, Revised Edition
by Robert B. Cialdini
How to Win Friends and Influence People
by Dale Carnegie
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
by Gabe Zichermann
by Daniel Kahneman
Switch: How to Change Things When Change is Hard
by Chip Heath
Addiction by Design: Machine Gambling in Las Vegas
by Natash Dow Schull
Redirect: The Surprising New Science of Psychological Change
by Timothy D. Wilson
Subliminal: How Your Unconscious Mind Rules Your Behavior
by Leonard Mlodinow
Spent: Sex, Evolution, and Consumer Behavior
by Geoffrey Miller
TECHNOLOGY
The Art of Game Design: A Book of Lenses
by Jesse Schell