Nir Eyal’s Recommended Books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton M. Christensen

Term Sheets & Valuations – A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs)

By Alex Wilmerding, Aspatore Books Staff, Aspatore.com

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder, Yves Pigneur

How Will You Measure Your Life? 

By Clayton M. Christensen, James Allworth, Karen Dillon

DESIGN

Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath

The Design of Everyday ThingsThe Design of Everyday Things

By Donald A. Norman

Emotional Design: Why We Love (or Hate) Everyday Things

by Don Norman

Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

By Jeff Johnson

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

by Steve King

100 Things Every Designer Needs to Know About People (Voices That Matter)

by Susan Weinschenk

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

by Steve Krug

Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann

For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter

Presentation Zen: Simple Ideas on Presentation Design and Delivery

by Garr Reynolds

Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences (Voices That Matter)

by Stephen P. Anderson

Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

by Bill Buxton

BEHAVIOR

Don’t Shoot the Dog: The New Art of Teaching and Training

by Karen Pryor

Outliers: The Story of Success

by Malcolm Gladwell

Moonwalking with Einstein: The Art and Science of Remembering Everything

by Joshua Foer

The Willpower Instinct: How Self-Control Works Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal

The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg

Drive: The Surprising Truth About What Motivates us

by Daniel H. Pink

Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini

How to Win Friends and Influence People

by Dale Carnegie

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann

Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim

Thinking, Fast and Slow 

by Daniel Kahneman

Switch: How to Change Things When Change is Hard

by Chip Heath

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 

by B.J. Fogg

Addiction by Design: Machine Gambling in Las Vegas

by Natash Dow Schull

Redirect: The Surprising New Science of Psychological Change

by Timothy D. Wilson

Subliminal: How Your Unconscious Mind Rules Your Behavior

by Leonard Mlodinow

Spent: Sex, Evolution, and Consumer Behavior

by Geoffrey Miller

TECHNOLOGY

What Technology Wants

by Kevin Kelly

The Elements of Scrum

by Chris Sims

Hackers & Painters: Big Ideas from the Computer Age

by Paul Graham

Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim

The Art of Game Design: A Book of Lenses

by Jesse Schell

MOVIES

The Fighter

Directed by David O. Russell

Empire of the Sun

Directed by Steven Spielberg