Nir Eyal’s Recommended Books

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore



The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

By Clayton M. Christensen



Term Sheets & Valuations – A Line by Line Look at the Intricacies of Term Sheets & Valuations (Bigwig Briefs)

By Alex Wilmerding, Aspatore Books Staff,



Hooked: How to Build Habit-Forming Products

By Nir Eyal



Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder, Yves Pigneur


How Will You Measure Your Life? 

By Clayton M. Christensen, James Allworth, Karen Dillon






Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath, Dan Heath



The Design of Everyday ThingsThe Design of Everyday Things

By Donald A. Norman



Emotional Design: Why We Love (or Hate) Everyday Things

by Don Norman



Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules

By Jeff Johnson


Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

by Steve King



100 Things Every Designer Needs to Know About People (Voices That Matter)

by Susan Weinschenk



Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

by Steve Krug



Gamificaiton by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann



For the Win: How Game Thinking Can Revolutionize Your Business

by Kevin Werbach, Dan Hunter



Presentation Zen: Simple Ideas on Presentation Design and Delivery

by Garr Reynolds



Seductive Interaction Design: Creating Playful, Fun and Effective User Experiences (Voices That Matter)

by Stephen P. Anderson



Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)

by Bill Buxton




Don’t Shoot the Dog: The New Art of Teaching and Training

by Karen Pryor



Outliers: The Story of Success

by Malcolm Gladwell



Moonwalking with Einstein: The Art and Science of Remembering Everything

by Joshua Foer



The Willpower Instinct: How Self-Control Works Why It Matters, and What You Can Do To Get More of It

by Kelly McGonigal



The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg



Drive: The Surprising Truth About What Motivates us

by Daniel H. Pink



Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini



How to Win Friends and Influence People

by Dale Carnegie



Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

by Gabe Zichermann



Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim



Thinking, Fast and Slow 

by Daniel Kahneman



Switch: How to Change Things When Change is Hard

by Chip Heath



Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies) 

by B.J. Fogg



Addiction by Design: Machine Gambling in Las Vegas

by Natash Dow Schull



Redirect: The Surprising New Science of Psychological Change

by Timothy D. Wilson



Subliminal: How Your Unconscious Mind Rules Your Behavior

by Leonard Mlodinow



Spent: Sex, Evolution, and Consumer Behavior

by Geoffrey Miller




What Technology Wants

by Kevin Kelly



The Elements of Scrum

by Chris Sims



Hackers & Painters: Big Ideas from the Computer Age

by Paul Graham



Community Building on the Web: Secret Strategies for Successful Online Communities

by Amy Jo Kim



The Art of Game Design: A Book of Lenses

by Jesse Schell




The Fighter

Directed by David O. Russell



Empire of the Sun

Directed by Steven Spielberg

Business, Behavior, & the Brain
Hi, I'm Nir. I build, study, and write about products and ideas that move people. More about me here.