Nir’s Note: In this guest post, Jonathan Libov explores free-to-play apps with in-app purchases, and takes a wry look into our future. You can connect with him on Twitter at @libovness or visit his website, Whoo.ps.
Three-card Monte is a classic street hustler’s game. The dealer shows you the target card — say, the ace of spades — then leisurely shuffles it with two other cards and places them in a row, face-down. Your job is to pick the target card. Pick right and you win.
The game starts out shockingly easy. You’re offered the chance to play a few rounds for free — or at a very low cost — just to get the hang of it and you win each hand. Not only does your confidence rise with each turn, but you find yourself amped-up from playing the fast-paced game on a bustling street.
With your adrenaline rising, you reach into your pocket, pull out your wallet, and drop $20 on the table to up the ante.
And just like that it’s gone.