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Where Have The Users Gone?

Variability keeps users engaged

Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound plausible. Recently, tech entrepreneurs and investors have started to look to psychology for ways to strike it rich by altering user behavior. Perhaps you’ve read essays on how to create habit-forming technology and figured you’d give it a shot?

Well hold your dogs Pavlov! Though I’m an advocate for understanding user behavior to build high-engagement products, the reality is that (more…)

Designing User Habits Video

Video from my recent talk about designing user habits, at the Designers + Geeks Meetup in San Francisco on August 1st, 2012.

Note: This Designing User Habits talk is similar to my “Behavior by Design” talk but has approximately 20% new material.

If you’re reading this over email and the video does not appear, click the link below:

https://www.nirandfar.com/designing-user-habits-video/

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