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Nir’s Note: This guest post is by Auren Hoffman, the CEO of LiveRamp in San Francisco. This essay is a bit different from the normal subject matter on the blog but I hope it will stir some discussion about which of our personal habits are worth improving. Connect with Auron on Twitter at @auren or on Facebook.

To really differentiate yourself and become a superstar in this winner-take-all world, you should be focusing on improving your strengths, not your weaknesses.

Most people who set out to improve themselves focus on their faults.  For example, here’s Bridget Jones’ list:

“Resolution number one: Obviously will lose twenty pounds. Number two: Always put last night’s panties in the laundry basket. Equally important, will find sensible boyfriend to go out with and not continue to form romantic attachments to any of the following: alcoholics, workaholics, commitment phobics, peeping toms, megalomaniacs, emotional wits or perverts.”

While I don’t deny that it’s good habit to place your undergarments in the laundry bin, it is not the best way to achieve greatness and to become a superstar. People who focus on their faults can eventually improve them to a point where they are no longer obstacles, but doing so will not propel them to success. A better strategy to achieve greatness and become a superstar is to focus on one or two of the things at which you excel and hone those skills or talents to the point of excellence. Working on your faults might help you make a living, but honing your talents may help you change the world.

We are all judged on a variety of traits. We might have four bad traits, another four mediocre ones, and one or two for which we are admired. We all recognize the four as bad ones; we make New Year’s resolutions to improve them.

The truth is that you can never get great at things in which you are bad. At best, you can hope to upgrade to adequate. That can be nice because your boss, spouse, and friends will stop nagging you about those shortcomings. But this won’t help you become a superstar. Back when we were living in the savannah, this was key to survival. People had to perform many different functions and if they were very bad at one of them, they’d let the tribe down, possibly lowering their own life expectancy or putting the tribe at risk.

The impulse to focus on your weaknesses is a vestigial remain of an outmoded era in our evolution. Indulging that impulse won’t lead to success because we are in a modern winner-take-all world. In this world, outsized returns go to greatness, so it’s better to focus on one or two things at which you truly excel and strive to become great at them.

Going from good to great is really hard. But so is going from poor to mediocre. If you have a predisposition or talent for a trait it’s likely to be something you love to do and you’ll enjoy the process of refining it.

If one of your really good traits is that you’re good-looking, you should focus on being great-looking, because in your category the spoils will go to a few people. So spend the money and time on those expensive haircuts, the rigorous fitness routine, and the flattering clothes.

Suppose you are really good at developing computer algorithms and really bad at showing up on time. It might take an X amount of effort to become really great at computer algorithms and let’s say it takes X/4 effort to become average at showing up on time. Both are improvements that increase your value, but being great at computer algorithms will pay exponential dividends.

Or let’s say you’re ugly but hilarious enough that strangers pay you to make them laugh. Working on your comedic skills will go a lot further than losing some weight. Being the funniest person in town is going to make you stand out.

Have you ever noticed that all the most successful people have massive, glaring weaknesses? Think of Bill Clinton’s well-known faults. But he has one or two traits in which he is world class. That’s all you need to be a superstar. Same thing goes for Martin Luther King Jr., Gandhi, Steve Jobs, and any other person that has changed the world. What does Tiger Woods do that’s so great? He hits golf balls long and accurately . . . and that’s what he will be remembered for. People — all people — have very obvious flaws. Instead of spending massive amounts of energy on those flaws, spend it on making yourself great. That way, you set yourself up to become a superstar.

Of course, it’s not as easy as I make it sound, or else everyone would achieve greatness. To be outstanding and become a superstar requires passion, dedication, and extraordinary commitment. The great pianist Arthur Rubinstein practiced as much as 16 hours a day at some point in his career. He said that if he missed practice for one day, then he knew it. But if he missed practice for three days, his public knew it.

For most of us it might be too late to be a concert pianist, a champion golf player, or a prima ballerina. However, we do have talents and natural abilities that, if honed, can propel us much further to greatness than remedying our faults.

This guest post is by Auren Hoffman.
Photo Credit: Bohman via Compfight cc

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