About Nir Eyal & NirAndFar.com
This blog is about the intersection of psychology, technology, and business. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience.
I’m the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.
As an active angel investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
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