About Nir Eyal & NirAndFar.com
Hi, I’m Nir.
This blog is about the intersection of psychology, technology, and business. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience.
I’m the author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Previously, I taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School, and I’ve sold two technology companies since 2003.
For most of my career, I’ve worked in the video gaming and advertising industries where I learned and applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
As an active investor, I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include Eventbrite (NYSE:EB), Kahoot! (KAHOOT-ME.OL), Anchor.fm (acquired by Spotify), Canva, Refresh.io (acquired by LinkedIn), Product Hunt (acquired by Angelist), Homelight, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Cutback Coach.
Although I received most of my education earning an advanced degree from The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
The video below was made by Oreon Mounter and his team at MomentCo.com. Oreon is a long-time reader and startup entrepreneur with some amazing video production skills. He followed me for a few days while I was in Toronto with the goal of capturing the ethos of my work helping companies build better products.