How to Control Your Attention and Choose Your Life

Indistractable Control Your Attention Choose Your Life Nir Eyal 3D cover

Indistractable: How to Control Your Attention and Choose Your Life

"If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice."
-Prof. Jonathan Haidt, author, The Righteous Mind

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we get the best from technology without letting it get the best of us?

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Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.

How to Be Indistractable: Video by Nir Eyal

In this talk, I describe a new model for managing distraction — how to become “Indistractable.”

The Real Reason Apple and Google Want You to Use Your Phone Less

This week Apple follows Google by announcing features to help people cut back on their tech use.

Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Is the world filled with more digital distraction? Sometimes it seems that way.

Building Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Variable Rewards: Want To Hook Users? Drive Them Crazy

In advertising, marketers reinforce a behavior by linking to the promise of reward.

Ways To Get People To Do Things They Don’t Want To Do

A reader recently asked me a pointed question: “I’ve read your work on creating user habits.

How to Win Your Competition’s Customers

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format.

Decision Making

On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens.

Peak-End Rule: Why You Make Terrible Life Choices

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe.

Happiness Hack: This One Ritual Made Me Much Happier

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends.


Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.

How Netflix’s Customer Obsession Created a Customer Obsession

In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”

How Apps Can Shape Your Future Self

Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space.

Here’s How Amazon’s Alexa Hooks You

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.