NIR EYAL

Wall Street Journal Bestselling Author

Behavior Change Can Be Designed

Whether you are designing consumer behavior or embarking on personal behavior change, you’ll benefit from the research I share from Consumer Psychology, Behavioral Economics, and Neuroscience.

Consumer Psychology

In an increasingly competitive landscape, Consumer Psychology plays a key role in product design. Understanding Consumer Behavior can lead to increased adoption, customer engagement, and customer retention.

Variable Rewards: Want To Hook Users? Drive Them Crazy

In advertising, marketers reinforce a behavior by linking to the promise of reward.

Ways To Get People To Do Things They Don’t Want To Do

A reader recently asked me a pointed question: “I’ve read your work on creating user habits.

How to Win Your Competition’s Customers

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format.

Digital Distraction

Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.

How to Be Indistractable: Video by Nir Eyal

In this talk, I describe a new model for managing distraction — how to become “Indistractable.”

The Real Reason Apple and Google Want You to Use Your Phone Less

This week Apple follows Google by announcing features to help people cut back on their tech use.

Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Is the world filled with more digital distration? Sometimes it seems that way.

Behavior Change

On the road to making and changing habits, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens.

Peak-End Rule: Why You Make Terrible Life Choices

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe.

Happiness Hack: This One Ritual Made Me Much Happier

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends.

Behavioral Design in Action:

Companies are increasingly incorporating Behavioral Design in new product development and product strategy to create repeated user engagement and to reduce customer churn.

How Netflix’s Customer Obsession Created a Customer Obsession

In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”

How Apps Can Shape Your Future Self

Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space.

Here’s How Amazon’s Alexa Hooks You

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.