Regain Hours of Lost Productivity

Regain Hours of Lost Productivity

Control your time and your attention by understanding the psychology of distraction.

Download my BONUS 80-page workbook full of exercises and activities to help you become indistractable. You’ll also receive my latest research, writing and best articles I find each week.

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Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.

Digital Distraction - How to be indistractable

How to Be Indistractable: Video by Nir Eyal

In this talk, I describe a new model for managing distraction — how to become “Indistractable.”

Stay True to Your Priorities with a Schedule Builder

Ever wonder why your goals never get closer even though you keep knocking out your to-do list? Set a weekly schedule to match your time to your priorities.

Distraction free young woman with laptop sitting on lawn chair with feet in water

Learn How To Avoid Distraction In A World That Is Full Of It

Distraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is constantly being diverted.

Building Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Variable Rewards types - Tribe, Hunt, and Self

Variable Rewards: Want To Hook Users? Drive Them Crazy

In advertising, marketers reinforce a behavior by linking to the promise of reward.

Ways To Get People To Do Things They Don’t Want To Do

A reader recently asked me a pointed question: “I’ve read your work on creating user habits.

How to Win Your Competition’s Customers

Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format.

Decision Making

On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

Distinction Bias - Consumer buying behavior change due to choices

Distinction Bias: Why You Make Terrible Life Choices

There I was, looking at an enormous wall of television screens.

Peak-End Rule: Why You Make Terrible Life Choices

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe.

Happiness Hack: This One Ritual Made Me Much Happier

When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends.


Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.

Customer Obsession by Netflix

How Netflix’s Customer Obsession Created a Customer Obsession

In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”

How Apps Can Shape Your Future Self

Early on in my role as an Apps partner manager at Google Play, I was drawn towards the Self-Improvement apps space.

Behavioral design by Amazon Alexa hooks you

Here’s How Amazon’s Alexa Hooks You

Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her.