Wall Street Journal Bestselling Author
Behavior Change Can Be Designed
Whether you are designing consumer behavior or embarking on personal behavior change, you’ll benefit from the research I share from Consumer Psychology, Behavioral Economics, and Neuroscience.
In an increasingly competitive landscape, Consumer Psychology plays a key role in product design. Understanding Consumer Behavior can lead to increased adoption, customer engagement, and customer retention.
In advertising, marketers reinforce a behavior by linking to the promise of reward.
Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.
In this talk, I describe a new model for managing distraction — how to become “Indistractable.”
On the road to making and changing habits, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.
There I was, looking at an enormous wall of television screens.
Behavioral Design in Action:
Companies are increasingly incorporating Behavioral Design in new product development and product strategy to create repeated user engagement and to reduce customer churn.
In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”
NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."
I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.
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