Behavior, attention, and belief drive performance.
Trusted by leaders at global organizations
Why Behavior Change is So Hard
Most people think if they just tried harder, they would finally change.
Instead, we fall into habits we didn’t choose, carry beliefs we’ve never questioned, and work in environments that pull us off course.
So we push ourselves to do better, and when it doesn’t last, we blame ourselves.
Behavior isn’t random; it’s shaped by what we pay attention to, what we believe, and the systems around us. That’s why effort alone isn’t enough—the rest is design.
You can shape your environment, build better habits, and rethink what you believe is possible.
See the Ideas in Action
Designing Better Behavior
“Practical, engaging, and professional. Nir helped our senior leaders think about how we spend our time and eliminate the trivial.”
“Actionable insights that connect directly to real-world decisions.”
“If you get the chance to hear Nir speak, take it. Your thinking won’t be the same.”
“One of the most praised sessions we’ve ever hosted.”
From the NYT Bestselling Author
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Apply These Ideas in Your Organization
If you’re looking to improve focus, decision-making, and performance, these frameworks can be applied directly to your team.
Tell us a bit about your organization and what you’re trying to achieve. We’ll follow up with next steps.
Meet Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
He is the New York Times bestselling author of the international bestsellers Beyond Belief, Indistractable, and Hooked, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail.
