NIR EYAL
Wall Street Journal Bestselling Author
Behavior Change Can Be Designed
Whether you are designing consumer behavior or embarking on personal behavior change, you’ll benefit from the research I share from Consumer Psychology, Behavioral Economics, and Neuroscience.
Consumer Psychology
In an increasingly competitive landscape, Consumer Psychology plays a key role in product design. Understanding Consumer Behavior can lead to increased adoption, customer engagement, and customer retention.
Variable Rewards: Want To Hook Users? Drive Them Crazy
In advertising, marketers reinforce a behavior by linking to the promise of reward.
Ways To Get People To Do Things They Don’t Want To Do
How to Win Your Competition’s Customers
Digital Distraction
Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.
How to Be Indistractable: Video by Nir Eyal
In this talk, I describe a new model for managing distraction — how to become “Indistractable.”
The Real Reason Apple and Google Want You to Use Your Phone Less
Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes
Behavior Change
On the road to making and changing habits, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.
Distinction Bias: Why You Make Terrible Life Choices
There I was, looking at an enormous wall of television screens.
Peak-End Rule: Why You Make Terrible Life Choices
Happiness Hack: This One Ritual Made Me Much Happier
Behavioral Design in Action:
Companies are increasingly incorporating Behavioral Design in new product development and product strategy to create repeated user engagement and to reduce customer churn.
How Netflix’s Customer Obsession Created a Customer Obsession
In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.”
How Apps Can Shape Your Future Self
