NIR EYAL

Wall Street Journal Bestselling Author

Behavior Can Be Designed

Whether you are designing the behavior of your users or your own habits, you’ll benefit from understanding research I share from experience design, behavioral economics, and neuroscience.

Where Would You Like To Start?

Take the first step to learning how to build habit-forming technology by downloading the Hooked supplemental workbook.

If you’d like to understand consumer behavior, then I recommend downloading the 18-lesson Product Psychology course in PDF.

If it’s personal productivity you’re after, check out 24 of my best brain “hacks” to get more done.

Learn behavioral techniques used by the most successful technology companies in the world.

Learn how to affect user behavior so that you get more people to use and buy your product.

Increase your productivity by downloading 24 of my best brain hacks.

I Write About Behavioral Design

This website is about behavioral design – the art and science of helping people get the most out of life.

Whether you are designing the behavior of your users or your own habits, you’ll benefit from understanding research I share from user experience design, behavioral economics, and neuroscience.

I’m the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School.

I’ve sold two technology companies since 2003 and now help teams design more engaging products and services.

For most of my career, I’ve worked in the video gaming and advertising industries where I learned and applied (and at times rejected) the techniques used to motivate and manipulate users.

I write to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

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FREE OFFICIAL HOOKED WORKBOOK

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