How to Control Your Attention and Choose Your Life
Indistractable: How to Control Your Attention and Choose Your Life
"If you value your time, your focus, or your relationships, this book is essential reading. I’m putting these ideas into practice."
-Prof. Jonathan Haidt, author, The Righteous Mind
Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we get the best from technology without letting it get the best of us?
Nir Eyal's writing has been featured in
Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.
Building Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.
Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.