Hooked: How to Build
Hooked: How to Build
Revised and Updated, Featuring a New Case Study
“A must read for everyone who cares about driving customer engagement.”
-Eric Ries, author, The Lean Startup
Nir Eyal’s writing has been featured in
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Hooked Supplemental Workbook
This workbook is the perfect complement to Hooked. It is specially designed to help you build your own habit-forming product or service.
We’ve asked the brightest minds in the field to share their best resources on user behavior with our members.
Hear from bestselling author Gretchen Rubin on “The Secret to Making and Breaking Habits,” industry veteran Josh Elman on “How Twitter Built User Habits”, and more!
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How do successful companies
create products people love to use?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
I speak about product management all over the world, and this is the single book I consistently recommend as a must-read.
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.
Hooked is the definitive guide to customer engagement and retention in the digital age.
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THE WALL STREET JOURNAL BESTSELLING AUTHOR
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products.
Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others.
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Below are some of Nir’s best articles on how improve concentration, control your attention, and manage distractions. Read on and begin your journey towards becoming indistractable.
Photo by William Krause on UnsplashNir’s Note: This article is part of a series on “The Hooked Model in Action.” Previous analyses have included Slack, Fortnite, Amazon’s Echo, Tinder, and The Bible App. I never take compensation from any company profiled.Maybe you’ve...
Nir's Note: This article is part of a series on "The Hooked Model in Action." Previous analyses have included Slack, Fortnite, Amazon's Echo, Tinder, and The Bible App. Note, I never take compensation for writing articles on my blog. Could there be a behavior more...
Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3...
Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the...
Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy...
What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough....