“A must read for everyone who cares about driving customer engagement.”

—Eric Ries, author of The Lean Startup

Hooked: How to Build Habit-Forming Products is a guide to boosting customer engagement and building habit-forming technology. 

Written for product design managers, marketers, and startup founders, Hooked provides:

Practical customer engagement strategies that stick.

Actionable steps for building products people love and can't put down.


Behavioral techniques used by Twitter, Instagram, Pinterest, and others.


Ever wonder why some gadgets and apps are so addictive? Do you sometimes feel you are not fully in control of using them? The answer is often found in the design. Hooked offers insights into a growing field of psychological marketing. Strategic product design nurtures customer engagement and takes control of user behavior. Companies such as Twitter, Instagram, Pinterest and others are getting quite good at this. This book will help you understand powerful strategies for designing emotional connections between brands and their customers. Get Hooked in Hardcover, eBook or Audible.

When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

Andrew Chen

Technology Writer & Investor

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. Matt Mullenweg

Founder, Wordpress

Nir’s work is an essential crib sheet for any startup looking to understand user psychology.

Dave McClure

Founder, 500 Startups

Order your copy of Hooked by clicking a format below: