“A must read for everyone who cares about driving customer engagement.”
—Eric Ries, author of The Lean Startup
Written for product design managers, marketers, and startup founders, Hooked provides:
Practical customer engagement strategies that stick.
Actionable steps for building products people love and can't put down.
Behavioral techniques used by Twitter, Instagram, Pinterest, and others.
Ever wonder why some gadgets and apps are so addictive? Do you sometimes feel you are not fully in control of using them? The answer is often found in the design. Hooked offers insights into a growing field of psychological marketing. Strategic product design nurtures customer engagement and takes control of user behavior. Companies such as Twitter, Instagram, Pinterest and others are getting quite good at this. This book will help you understand powerful strategies for designing emotional connections between brands and their customers. Get Hooked in Hardcover, eBook or Audible.