Hi, I’m Nir.
This blog is about the intersection of psychology, technology, and business. I call it “behavioral design.” The topic encompasses user experience, behavioral economics, and a dash of neuroscience.
I’m the author of Hooked: How to Build Habit-Forming Products and have taught at the Stanford Graduate School of Business and Design School. I’ve sold two technology companies since 2003 and now help teams design more engaging products.
For most of my career I’ve worked in the video gaming and advertising industries where I learned, applied (and at times rejected) the techniques used to motivate and manipulate users. I write to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives.
As an active angel investor I put my money where my mouth is by backing habit-forming products I believe improve lives. Some of my past investments include: Eventbrite, Product Hunt, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea, Pana, and Symphony Commerce.
Although I received most of my education earning an advanced degree from the The School of Hard Knocks, I also received an MBA from the Stanford Graduate School of Business.
The video below was made by Oreon Mounter and his team at MomentCo.com. Oreon is a long-time reader and startup entrepreneur with some amazing video production skills. He followed me for a few days while I was in Toronto with the goal of capturing the ethos of my work helping companies build better products.
Want to connect with me?
To discuss a speaking engagement or hiring me as a consultant, please contact me by clicking here.
To ask me a question over a quick phone call, click here to schedule a free 15 min chat.
To bring me to your city to conduct a workshop, click here and tell me you’re interested.
To find a hi-res image and a bio written in 3rd person click here