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Dear Loyal NirAndFar Reader,

Sorry I haven’t written in a while. Here’s why as well as a few quick updates …

1 – Why haven’t I written much recently?

Writing on this blog is one of the most enriching experiences of my career. I love connecting with readers and seeing how behavioral design can improve lives. The number of blog subscribers has exploded this year and I have you to thank!

But recently I had to take time off my writing schedule to focus on teaching a course at the Stanford Design School. Now that the quarter is almost over, I can finally get back to writing.

I have several topics I’m excited to dive into over the next few months and I can’t wait to share new essays with you. As I get back into writing mode, I’d love to hear from you.

Habit Summit

I’m thrilled, giddy even! This year’s Habit Summit promises to be a one-of-a-kind event.

On March 24th at Stanford University, the best in the business will share their knowledge of how to drive customer engagement using the power of habits.

  • You’ll hear Ryan Hoover, the CEO and Founder of Product Hunt, share how he built a company TechCrunch just called the “Best New Startup” of the year.
  • Jake Knapp and Daniel Burka from Google Ventures will share techniques any team can use to design and build great products.
  • James Clear will teach you how to improve your products by improving your personal and work habits.
  • You’ll also meet hundreds of attendees from around the world, all interested in building products that move people.
  • There are many other amazing speakers, check-out for more.

Mew Hooked bookMore than a year and a half ago, with the dedicated help of Ryan Hoover, I started working on my book, Hooked: How to Build Habit-Forming Products.

Hooked compiled 2 years of writing and research (and many more years of professional experience) into a guide to help people like you design engaging products that have a positive impact on users’ lives.

Today, I’m thrilled to announce that Hooked is available in a new professionally published edition. The book looks and feels much better than the previous self-published edition and as a special offer to my readers I’ve created special bonus content to help you build more impactful products and better personal habits.

The bonus bundle contains content not found in Hooked, including:

  • A 10-part video interview with me on designing for user engagement.
  • The Hooked workbook — a step-by-step companion to the book.

Nir’s Note: Justin Mares is the co-author of the new book Traction, a startup guide to getting customers. Justin’s framework provides a simple way for new marketers to discover their most effective triggers. Get 3 chapters of Justin’s book free at

Bullseye: Getting TractionIn his book, Hooked: How to Build Habit-Forming Products, Nir Eyal introduces the concept of triggers as they relate to building user habits. As a quick refresher, triggers are anything that cues action. For example, when you see a “Sign-up Now” button on a blog asking for your email, the trigger is effective when it prompts you to submit your email address.

As we learn in Hooked, people will only take an action when they’ve been triggered by some cue. But how do you decide what triggers to use? Furthermore, once you have ideas for your triggers, how do you make them as effective as possible? What insights can we glean from user psychology to help us get more users to start using our product in the first place?

Hooked in JapaneseHooked: How to Build Habit-Forming Products,” was just published in Japan! I’m happy to announce the Hooked book will be translated into at least 6 more languages by the end of the year.

Also, I’ll be giving my half-day Hooked workshop in San Francisco on July 24th and in Boston on October 22nd. Click the links below to learn more.

San Francisco – July 24th
Boston – October 22nd

Blog subscribers get $50 off by using the code “NirAndFarFriends”

I hope to see you there and thanks for reading.


Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On.  Contagious explains the science behind word of mouth, how six key factors drive products and ideas to become popular, and how you can apply that science to get your own stuff to catch on.

Camel from GEICO; great word of mouth marketing

Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on.

More users, more sales, and more growth.

But why do some products and ideas become popular while others fail? And how can we harness that science to make our own products and services more popular?

One of the most shared campaigns of 2013 was GEICO’s Hump Day ad.

Habit SummitWe’ve just announced new speakers and their respective talks for the upcoming Habit Summit taking place on March 25th at Stanford. The line-up is amazing!

At the Habit Summit, we’ll hear from experts like Julie Zhuo (Director of Product Design at Facebook), best-selling authors like Gretchen Rubin (The Happiness Project) and Natasha Dow Schull (Addiction by Design), innovators like Josh Elman (formerly of Twitter and LinkedIn), Jeff Atwood (co-founder of Stack Overflow), a number of VCs, product leads, and other phenomenal speakers.

The Habit Summit was created for product managers, designers, executives, and marketers: anyone whose product or company would benefit from repeat customer engagement. I’m thrilled to be involved and I can’t wait to hear these speakers.

Tickets to the Habit Summit are selling fast and we’re on track to sell out. If you are planning to attend, note that prices of tickets go up on March 10th, so get your ticket soon. More information about the Habit Summit is available at:

I’m thrilled to announce I’m co-chairing the first Habit Summit!

On March 25th at Stanford University, a gathering of experts, entrepreneurs, and industry insiders will share their hard-won insights on how to build habits. This Habit Summit event is for designers, executives, visionaries, and marketers: anyone whose product or company would benefit from repeat customer engagement.

At the Habit Summit, we’ll hear from best-selling authors like Gretchen Rubin (The Happiness Project) and Gary Taubes (Why We Get Fat). Technology innovators like Josh Elman (formerly of Twitter and Facebook) and Jeff Atwood (co-founder of Stack Overflow) will also be there. Several more phenomenal speakers will be announced soon but in the meantime I wanted to offer my readers special pricing for the event.

Until February 1st, you can use the code “NirAndFarFriends” for $50 off the early-bird pricing. Prices will go up as the Habit Summit nears so get your tickets here:

The launch of my new book, Hooked: How to Build Habit-Forming Products, has been quite a whirlwind. The Hooked book is currently a bestseller in several categories on Amazon and I’m thrilled the reviews for the book have been so positive.

Below are a few updates and special offers for my blog readers:


I have two Hooked workshops next week.

San Francisco, CA – Monday, January 13 – This is a full-day course based on the class I teach with Dr. Steph Habif. This will be a small group session and only 5 tickets are left.

Brooklyn, NY – Wednesday, January 15 – This is a 3-hour workshop.

Blog subscribers get 50% off either workshop by using the code “NirAndFarFriends.”

Online Course

I’ve recently published an online course based on the Hooked book. Blog subscribers get 50% off the course using the code “NirBlogSub.” The discount is available for people who register for the course by January 17th. The course is available on Udemy here.

Hooked book

If you are an email subscriber, you will soon receive access to my new book titled, “Hooked: A Guide to Building Habit-Forming Technology.” I am working hard to have the “Hooked” book to you by the end of the year.

In the meantime, I need your help. I am offering a first look to those interested in reading, editing, and providing suggestions for improvement.

In exchange for your time, your name will be listed in the book as a “Contributor” and in addition to receiving a free copy of the “Hooked” e-book, you will earn my sincere thanks.

If you are interested in being a contributor, please click here

NOTE: The Contributor Program will be open until December 12th, at which time I will be finishing the final draft of the “Hooked” book and sending it to print. If you’d like to help, please hurry.