Nir’s Note: Justin Mares is the co-author of the new book Traction, a startup guide to getting customers. Justin’s framework provides a simple way for new marketers to discover their most effective triggers. Get 3 chapters of Justin’s book free at tractionbook.com.
In his book, Hooked: How to Build Habit-Forming Products, Nir Eyal introduces the concept of triggers as they relate to building user habits. As a quick refresher, triggers are anything that cues action. For example, when you see a “Sign-up Now” button on a blog asking for your email, the trigger is effective when it prompts you to submit your email address.
As we learn in Hooked, people will only take an action when they’ve been triggered by some cue. But how do you decide what triggers to use? Furthermore, once you have ideas for your triggers, how do you make them as effective as possible? What insights can we glean from user psychology to help us get more users to start using our product in the first place?