How Cognitive Biases Can Help (and Hurt) Your Business

How Cognitive Biases Can Help (and Hurt) Your Business

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. (You can register here!) In this interview, he chats with Max Ogles about how cognitive biases affect product design.

Q: You recently compiled and organized a list of more than 200 cognitive biases — our tendencies to think and act in quirky ways. What is it that draws you to biases?

What Most People Don’t Know About Behavioral Design

What Most People Don’t Know About Behavioral Design

Nir’s Note: Susan Weinschenk is a behavioral scientist, author, and speaker at the upcoming Habit Summit in April. (You can register here!) In this interview, she chats with Max Ogles about some of the overlooked principles of behavioral design.

Q: You’re the author of the book, One Hundred Things Every Designer Should Know About People. What’s the one takeaway from the book readers get most excited about?

Susan Weinschenk: One thing that often surprises people is the important role of peripheral vision.

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