Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders to provide:

  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can’t put down.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and others.


Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.” 
Matt Mullenweg
Founder, WordPress


“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
Andrew Chen
Technology Writer & Investor


“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
Dave McClure
Founder of 500 Startups

Order your copy of Hooked by clicking a format below:

eBook – Kindle, iTunes