hooked-book

Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders to provide:

  • Practical insights to create habits that stick.
  • Actionable steps for building products people love and can’t put down.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

matt-mullenweg

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.” 
Matt Mullenweg
Founder, WordPress

andrew-chen

“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
Andrew Chen
Technology Writer & Investor

dave-mcclure

“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
Dave McClure
Founder of 500 Startups


Get your copy of Hooked by clicking a format below: