Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders to provide:
- Practical insights to create habits that stick.
- Actionable steps for building products people love and can’t put down.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
“When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.”
Technology Writer & Investor
“Nir’s work is an essential crib sheet for any startup looking to understand user psychology.”
Founder of 500 Startups
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