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Business, Behavior, and the Brain
Hi, I'm Nir. I build, write, teach and learn about products and ideas that move people.
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Best of Nir And Far
New here? Read my recommended essays:
- Hooking Users In 3 Steps: An Intro to Habit Testing
- Want To Hook Users? Drive Them Crazy. (An Intro to Variable Rewards)
- How to Design Behavior (The Behavior Change Matrix)
- How to Manufacture Desire: An Intro to the Desire Engine
- Habits Are The New Viral: Why Startups Must Be Behavior Experts
For more resources, see my list of recommended books.