Getting Your Product Into the Habit Zone

In the Habit ZoneAs the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noise and the need to make sense of it all has never been more acute.

Just ask high-flying sites like Pinterest, Reddit, and Tumblr. These curated web portals connect millions of people to information they never knew they were looking for. Some have started monetizing this tremendous flow of traffic and though it’s too early to call winners and losers,

User Habits: Why Startups Must Be Behavior Experts

NOTE: This post originally appeared in Techcrunch

Here’s the gist:

  • In the age of infinite online distractions, successful web businesses must generate new user habits to stay relevant.
  • The strength of a web company’s user habits will increasingly equate to its economic value.
  • Forming strong user habits is more important than viral growth.
  • The Curated Web will run on habits.

Face it; you’re hooked. It’s your uncontrollable urge to

Personalized eCommerce Is Already Here, You Just Don’t Recognize It

NOTE: This post originally appeared in Techcrunch. (Photo credits)

Personalized eCommerce is already here

Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-known industry experts and luminaries describing what needs to happen for e-commerce to finally realize the promise of personalized shopping, a future where online retailers predict what you’ll want to buy before you know yourself.

Ironically, Rao and her pundits are missing the zooming race car that’s speeding by them

Where is the Web Going?

Here’s the gist:

  • Disruptive web innovation comes from changes in interface.
  • Interfaces, which make information easier to understand by mainstream users, create world-changing companies.
  • The next stage of the web is the Curated Web, which like the stages before, will create massive opportunities for entrepreneurs who see the trend.

Is this it?  Really?  Facebook wins, cashes in its chips, and we all go home?

Of course, there is more to come and it’s a future filled with sheer awesomeness.  Within the next few years,

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