Understand what drives user behavior.

Download the official Hooked workbook to learn how.

Some tech critics will have you believe that technology is “hijacking your brain” or that it’s “irresistible.” Not only is that not true, believing such nonsense is dangerous.

In my recent talk at The Next Web conference, I discuss:

  • The difference between technological addiction and distraction.
  • The moral obligation of tech companies who knowingly addict people.
  • What to do about our dependence on technology in the workplace.
  • How to put personal technology in its place by asking one a simple question.

I hope you enjoy this video and please let me know what you think in the comments below.

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