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    Nir’s writing has been featured in:

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    Publications

    Indistractable book by Nir Eyal on tabletop

    Indistractable: How to Control Your Attention and Choose Your Life

    ★ ★ ★ ★

    4.6 (40,250 reviews)

    Hooked book by Nir Eyal on tabletop

    Hooked: How to Build Habit-Forming Products

    ★ ★ ★ ★

    4.5 (23,735 reviews)

    Meet the Author

    Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and human potential. He previously taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

    He is the author of the international bestsellers Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life, which have sold over 1 million copies in more than 30 languages. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award and being named among the best business and personal development books of the year by Amazon, Audible, and The Globe and Mail.