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Here you’ll find all of our articles on topics on personal behavior design and consumer psychology. Whether designing customer behaviors or your own habits, you’ll benefit from understanding the research I share from user experience design, behavioral economics, and neuroscience.

Being a Quitter Makes You a Good Entrepreneur

This post is part 3 of a 3-part series.  See part 1 here and part 2 here. When we look at successful entrepreneurs, it may appear that they spend their lives relentlessly driving towards a singular goal.  We assume the path to success was a straight shot, lined with...

Why Your Goals Will Fail, and What You Can Do About It

“Chains of habit are too light to be felt until they are too heavy to be broken.”- Warren Buffet If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year.  Good for you!  Realistically though, you’re...

Behavior by Design

A few weeks ago, I presented to the California Nutrition Education Program, a great group of educators working to help Californians lead healthier lives.  My presentation was about how to use the Fogg Behavior Model along with some of my own techniques to design...

What A-Players Do That You Don’t

This post is part 2 of a 3-part series. See part 1 here and part 3 here.What if I told you I know of a guaranteed, foolproof way to get in the best physical shape of your life without strenuous workouts?  How would you like to achieve success at work, without grueling...

Why You Should Run Your Business Barefoot

This post is part 1 of a 3-part series.  See part 2 here and part 3 here. When I run, I don’t wear much clothing.  Just my tighty whities and an old pair of Umbro shorts.  I don’t wear shoes. Why I don’t wear shoes while running is another topic, but by the looks I...

Are you a Startup Star, Wacko, or Wannabe?

This week, I had the pleasure of presenting to the latest class of Silicon Valley entrepreneurs at the Founder's Institute.  I discussed my thoughts on what entrepreneurs should do first when starting a new venture.  Here is the video of the talk along with my slides...

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