“A must read for everyone who cares about driving customer engagement.”
—Eric Ries, author of The Lean Startup
Hooked: How to Build Habit-Forming Products is a guide to building habit-forming technology. Written for product managers, designers, marketers, and startup founders, Hooked provides:
Practical insights to create habits that stick.
Actionable steps for building products people love and can't put down.
Behavioral techniques used by Twitter, Instagram, Pinterest, and others.
When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.
Andrew ChenHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.
Matt MullenwegNir’s work is an essential crib sheet for any startup looking to understand user psychology.
Dave McClureOrder your copy of Hooked by clicking a format below:
