“A must read for everyone who cares about driving customer engagement.”
—Eric Ries, author of The Lean Startup
Hooked: How to Build Habit-Forming Products is a guide to building habit-forming technology. Written for product managers, designers, marketers, and startup founders, Hooked provides:
Practical insights to create habits that stick.
Actionable steps for building products people love and can't put down.
Behavioral techniques used by Twitter, Instagram, Pinterest, and others.
Nir’s work is an essential crib sheet for any startup looking to understand user psychology.Dave McClure