“A must read for everyone who cares about driving customer engagement.”

—Eric Ries, author of The Lean Startup

Hooked: How to Build Habit-Forming Products is a guide to building habit-forming technology. Written for product managers, designers, marketers, and startup founders, Hooked provides:

Practical insights to create habits that stick.


Actionable steps for building products people love and can't put down.


Behavioral techniques used by Twitter, Instagram, Pinterest, and others.


When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

Andrew Chen

Technology Writer & Investor

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.

Matt Mullenweg

Founder, Wordpress

Nir’s work is an essential crib sheet for any startup looking to understand user psychology.

Dave McClure

Founder, 500 Startups

Order your copy of Hooked by clicking a format below:


This blog is about the intersection of psychology, technology, and business. I call it "Behavioral Design".

I write to help companies create behaviors that benefit their customers while educating individuals on how to design healthy behaviors in their own lives. Feel free to read more about me here.


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