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Boost retention by designing consumer habits

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Hooked: How to Build Habit-Forming Products

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hooked Model—a four-step process embedded into the products of many successful companies bring customers back again and again without depending on costly advertising or aggressive messaging.

Boost Customer Retention: Strengthen your ability to retain customers by creating habit-forming products that users love and rely on.

Leverage Triggers to Drive Daily Use: Identify and utilize external and internal triggers to prompt user action, ensuring your product becomes a regular part of users’ routines.

Simplify Actions to Enhance User Interaction: Discover how to make user actions as simple as possible, increasing the likelihood of engagement and interaction with your product.

Engage Users with Variable Rewards: Explore how to use variable rewards to keep users engaged and excited, deepening their connection with your product.

Encourage User Investment for Repeated Use: Learn strategies to encourage users to invest time, effort, and resources into your product, creating a cycle of repeated engagement.

Deliver Lasting Value: Apply research-backed methods to design products that attract users and ensure enduring satisfaction.

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Matt Mullenweg,
Founder, WordPress


Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.

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Boris Veldhuijzen van Zanten,
Founder, The Next Web


The book everyone in Silicon Valley is talking about.

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Andrew Chen,
Technology Writer & Investor


When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user.

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Once you’ve ordered your updated edition of Hooked, enter your name, email address, and purchase details below to get access to the free Hooked bonus materials.

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Amir Shevat,
Developer Relations, Slack


I speak about product management all over the world, and this is the single book I consistently recommend as a must-read.

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Rory Sutherland,
Vice-Chairman, Ogilvy & Mather


The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.

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Gibson Biddle,
former VP of Product Management, Netflix


Hooked is the definitive guide to customer engagement and retention in the digital age.

Order your updated edition of Hooked.

Meet the Author

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.

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