The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation that is used by some of the world’s most successful companies.
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This Workshop will help you…
In this workshop, Nir Eyal will help you build habit-forming products and services that improve the lives of your consumers through subtle, healthy behavioral changes.
Embedded into the user experience of the world’s most engaging products and services is the Hook Model. It’s what makes people turn to products like the iPhone, Facebook, Slack, and YouTube multiple times throughout the day with little or no conscious thought.
Nir codified the Hook Model because he wanted to understand the secret psychology behind what makes these products so engaging. He has used this model to successfully launch and sell two tech companies in the past decade and has taught this material at the Stanford Graduate School of Business as well as the Hasso Plattner Institute of Design at Stanford.
The Hook Model is not an abstract theory; rather it is designed to be a practical four-step how-to for building products that bring users back without costly advertising or spammy marketing.
No matter what industry you’re in, you’ll benefit from understanding the psychology of how to design products people use because they want to, not because they have to, while using strategies of habit formation to improve the lives of those who use your products and services.
In addition to sharing the basic principles of the Hook Model, this workshop will provide practical insights to create habits that stick, actionable steps for building products people love, and behavioral design techniques used by some of the world’s most successful companies.
In This Workshop, You’ll Learn…
Why customer habits are such a huge competitive advantage
The psychology behind what drives user behavior
The stages of habit formation and how to optimize for user retention
The common design pattern of habit-forming products
How to build products to cater to core human needs
The practical design process to ensure your products are used on a regular basis
How do successful companies
create products people love to use?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Interviews with Leading Experts
Register for the Hooked Workshop
• 6 Modules of On Demand, High-Quality Video Lessons
• 3 Bonus Videos
• 2 Recorded AMA Calls
• 5 Expert Interviews
Meet Your Instructor
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.
Frequently Asked Questions
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I purchased a prior version of the Hooked workshop from NirandFar.com. Can I request an upgrade to the latest version?
If you purchased a prior version of the Hooked online workshop from NirandFar.com, please submit your info on this form to request access to the updated workshop. We will do our very best to assist.