From international best-selling author Nir Eyal
THE HOOKED WORKSHOP: INTRODUCTORY CLASS OFFER
How to Build Habit-Forming Products
Discover the secrets the world's leading technology companies use to keep users coming back—and apply them right now to your product.
The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world's most successful companies.
Features exclusive interviews with the leading product teams at:
- PRODUCT MANAGERS
- MARKETERS
- DESIGNERS
- DEVELOPERS
- UI EXPERTS
- FOUNDERS
- ENTREPRENEURS
- PSYCHOLOGY STUDENTS
16,329+
4.7 STARS
4 HOURS
100% ONLINE
The ESSENTIAL online workshop for product professionals, based on Nir Eyal's international best-selling book, Hooked.
Here's what people are saying about the Hooked model:
A MUST READ for everyone who cares about driving customer engagement.
The blueprint for the NEXT GENERATION of products. Read Hooked or the company that replaces you will.
Learn how companies like Facebook, Twitter, & Netflix create "stickiness" and build a product people simply LOVE to use.
Learn the fast way, from over 25 case studies, keynotes, and interviews with Silicon Valley's leading technology companies.
What you'll learn
Why customer habits are such a huge competitive advantage
The common design patterns of habit-forming products
The psychology behind what drives user behavior
How to build products to cater to core human needs
The stages of habit formation and how to optimize for user retention
Practical steps for designing repeat engagement
Workshop includes
2 Recorded AMA (“Ask Me Anything”) Calls
Register for our FREE online class
Learn more about the Hooked model and what's included in this workshop in our FREE 30-minute introductory class.
Format
4 hours
38 modules
Self-paced
100% online
All skill levels
Requirements
Students should have an existing product or an idea for a service they’d like to develop into a habit.
Description
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?
Nir Eyal, author of Hooked: How to Build Habit-Forming Products shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today, and his blog, NirAndFar.
In this course, Nir shares a framework for designing habit-forming products called "the Hooked model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.
Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.
Who is this course for
This workshop is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.
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Rated 4.7 stars by over 1,900 students and product-loving professionals
“As a product designer, this rekindled my purposed in the profession”
- Henrique
“This is a must have course for techies building social networking applications”
- Divesh
“This course is amazing! Such an interesting and complex topic.”
- JJ
“Recommend to any start up product dev in the early stages of product formation process.”
- Neomi
“This is exceptional for anyone creating a product, specifically a game!”
- Rabecca
“One of the best course for Product Designers who want to build habit-forming products.”
- Alutta
“Helped spark my imagination about new optimizations and product features I can incorporate on my team.”
- Marie
“Combines all human brain/behavior theories into a solid product building system that can practically apply to real world.”
- Yuchi
“Excellent! I have read the book, but this course is definitely helping me a lot more to understand this model. Kudos!”
- Thomas
“A great journey to better understanding of what constitutes empathy in application design.”
- Tiia
“I was able to immediately use these methods to align a distributed design team during the discovery phase of a project.”
- Matthew
“Good for Designers to get some insights about human behaviour and motivation on impulse level.”
- Paulo
“Totally recommend this course. Especially, if you want a good foundational understanding of the content, much like attending a day long workshop.”
- Caleb
“The 4 step Hooked Framework redefined how I thought about increasing user engagement and MAU/DAUs for the products I worked on.”
- Anonymous
“The Hooked Model is very compelling. It can explain the success of a lot of technology products, such as FB and twitter, in the marketplace today.”
- Puttadon
Meet Your Instructor
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.
Frequently Asked Questions
Who is this course for?
The Hooked Online Workshop is designed for innovators who seek to understand how products influence customer behavior. Product managers, developers, marketers, entrepreneurs, and psychology students will benefit from learning how to build products to cater to core human needs.
Can I take this course while working full-time?
Where can I access the course once I've registered?
I purchased a prior version of the Hooked workshop from NirandFar.com. Can I request an upgrade to the latest version?
If you purchased a prior version of the Hooked online workshop from NirandFar.com, please submit your info on this form to request access to the updated workshop. We will do our very best to assist.
How much time should I commit to this course?
Do I need any special equipment to complete the course?
(skip) Will I be able to interact with the instructor during the course?
What if I haven't read Hooked?
How long do I have access to the course?
Once you purchase the workshop, you will have perpetual access to the high-quality video lessons and activities.
What if I have additional questions?
Questions? Contact Us.
