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From international best-selling author Nir Eyal

From international best-selling author Nir Eyal


How to Build Habit-Forming Products

Discover the secrets the world's leading technology companies use to keep users coming back—and apply them right now to your product.

The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world's most successful companies.

How to Build Habit-Forming Products

Features exclusive interviews with the leading product teams at:

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Essential knowledge for anyone responsible for habit-forming product design or user behavior in any consumer or enterprise-facing company:









The ESSENTIAL online workshop for product professionals, based on Nir Eyal's international best-selling book, Hooked.

Here's what people are saying about the Hooked model:

A MUST READ for everyone who cares about driving customer engagement.

Eric Ries

Author, The Lean Startup

The blueprint for the NEXT GENERATION of products. Read Hooked or the company that replaces you will.

Matt Mullenweg

Founder, Wordpress

I speak about product management all over the world, and this is THE SINGLE BOOK I CONSISTENTLY RECOMMEND as a must-read.
Amir Shevat

Google, Slack & Twitch (Amazon)

The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.
Rory Sutherland

Vice-Chairman, Ogilvy & Mather

Nir's work has been featured in:

Learn how companies like Facebook, Twitter, & Netflix create "stickiness" and build a product people simply LOVE to use.

Learn the fast way, from over 25 case studies, keynotes, and interviews with Silicon Valley's leading technology companies.

What you'll learn


Why customer habits are such a huge competitive advantage

habit-forming products

The common design patterns of habit-forming products

user behavior

The psychology behind what drives user behavior

human needs

How to build products to cater to core human needs

user retention

The stages of habit formation and how to optimize for user retention

repeat engagement

Practical steps for designing repeat engagement

Workshop includes

6 on demand, high-quality video lessons explaining the Hooked model
3 bonus videos, including How to Win the Habits of your Competition’s Customers and Creating Habits for Products Not Frequently Used
case study
6 case studies from Amazon, Pinterest, Snapchat, Tinder, Refresh, and Bible App

2 Recorded AMA (“Ask Me Anything”) Calls

Certificate of completion
Exercises to apply concepts to your product or service
10 keynote videos from the Habit Summit behavioral design conference
11 interviews with the leading product teams at Google, Netflix, Spotify, Firefox, duolingo, Tinder, Kahoot, Vrbo, Product Hunt, and Amplitude
Full lifetime access
risk free
Try the workshop risk free–it’ll help your product or we’ll provide a full and fast refund

Register for our FREE online class

Learn more about the Hooked model and what's included in this workshop in our FREE 30-minute introductory class.



4 hours


38 modules



100% online

100% online

All skill levels

All skill levels


Students should have an existing product or an idea for a service they’d like to develop into a habit.


In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, author of Hooked: How to Build Habit-Forming Products shows you how. Nir is a two-time Silicon Valley entrepreneur who has taught the "Using Neuroscience to Influence Human Behavior" course as a Lecturer at the Stanford Graduate School of Business. His writing has appeared on TechCrunch, Forbes, Psychology Today, and his blog, NirAndFar.

In this course, Nir shares a framework for designing habit-forming products called "the Hooked model." The framework gives entrepreneurs and product designers a new way for thinking of the necessary components of influencing user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive repeat engagement.

Companies need to know how to harness the power of hooks to improve peoples' lives. This workshop will provide attendees with a powerful toolkit and framework for creating better products and likely change the way they see the world.

Who is this course for

This workshop is for anyone seeking to understand habit-forming product design. No previous background is required. The workshop is tailored to entrepreneurs, product managers, or designers working in companies large or small. Attendees are encouraged to come to the workshop with a product or business idea in mind.


For a limited time, get full access to all workshop contents for only $895 (normally $1,049)

How to Build Habit-Forming Products

Complete the form below for instant access:

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Rated 4.7 stars by over 1,900 students and product-loving professionals

5 Star 5 Star 5 star 5 star 5 star

“As a product designer, this rekindled my purposed in the profession”

- Henrique

5 Star 5 Star 5 star 5 star 5 star

“This is a must have course for techies building social networking applications”

- Divesh

5 Star 5 Star 5 star 5 star 5 star

“This course is amazing! Such an interesting and complex topic.”

- JJ

5 Star 5 Star 5 star 5 star 5 star

“Recommend to any start up product dev in the early stages of product formation process.”

- Neomi

5 Star 5 Star 5 star 5 star 5 star

“This is exceptional for anyone creating a product, specifically a game!”

- Rabecca

5 Star 5 Star 5 star 5 star 5 star

“One of the best course for Product Designers who want to build habit-forming products.”

- Alutta

5 Star 5 Star 5 star 5 star 5 star

“Helped spark my imagination about new optimizations and product features I can incorporate on my team.”

- Marie

5 Star 5 Star 5 star 5 star 5 star

“Combines all human brain/behavior theories into a solid product building system that can practically apply to real world.”

- Yuchi

5 Star 5 Star 5 star 5 star 5 star

“Excellent! I have read the book, but this course is definitely helping me a lot more to understand this model. Kudos!”

- Thomas

5 Star 5 Star 5 star 5 star 5 star

“A great journey to better understanding of what constitutes empathy in application design.”

- Tiia

5 Star 5 Star 5 star 5 star 5 star

“I was able to immediately use these methods to align a distributed design team during the discovery phase of a project.”

- Matthew

5 Star 5 Star 5 star 5 star 5 star

“Good for Designers to get some insights about human behaviour and motivation on impulse level.”

- Paulo

5 Star 5 Star 5 star 5 star 5 star

“Totally recommend this course. Especially, if you want a good foundational understanding of the content, much like attending a day long workshop.”

- Caleb

5 Star 5 Star 5 star 5 star 5 star

“The 4 step Hooked Framework redefined how I thought about increasing user engagement and MAU/DAUs for the products I worked on.”

- Anonymous

5 Star 5 Star 5 star 5 star 5 star

“The Hooked Model is very compelling. It can explain the success of a lot of technology products, such as FB and twitter, in the marketplace today.”

- Puttadon

Meet Your Instructor

Nir Eyal, the workshop instructor

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.

Frequently Asked Questions

Who is this course for?

The Hooked Online Workshop is designed for innovators who seek to understand how products influence customer behavior. Product managers, developers, marketers, entrepreneurs, and psychology students will benefit from learning how to build products to cater to core human needs.

Can I take this course while working full-time?
Absolutely! The course is designed for busy professionals interested in the psychology behind what drives user behavior. All video lessons are made available for viewing at your convenience.
Where can I access the course once I've registered?
Upon registration, you will receive login details to access the course dashboard via email.
I purchased a prior version of the Hooked workshop from Can I request an upgrade to the latest version?

If you purchased a prior version of the Hooked online workshop from, please submit your info on this form to request access to the updated workshop. We will do our very best to assist.

How much time should I commit to this course?
While every student's commitment to the course will be slightly different, we recommend that students set aside 45-60 minutes each day they intend to commit to course study. This will give students focused time to watch the videos, complete the exercises, and apply the principles to their product or service.
Do I need any special equipment to complete the course?
You will only need a computer and an email account. If you are a note-taker, a pencil and paper could prove useful.
(skip) Will I be able to interact with the instructor during the course?
We've scheduled live Q&A sessions with Nir Eyal for all registered participants to present relevant questions.
What if I haven't read Hooked?
While having read Hooked may help you prepare in advance for the course, this course is designed for all levels.
How long do I have access to the course?
You will have lifetime access to the course after registration.
Once you purchase the workshop, you will have perpetual access to the high-quality video lessons and activities.
What if I have additional questions?
Please feel free to contact us here.

Questions? Contact Us.