Boost Customer Retention:
Create habit-forming products that keep users coming back.
The Hooked Workshop:
How to Build Habit-Forming Products
The Hooked Workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world's most successful companies.
Features exclusive interviews with the leading product teams at:
Unlock the Secrets to User Engagement
The Hooked Workshop is a comprehensive online workshop designed to help you understand the psychological principles behind habit formation and apply them to your products. Through engaging lessons and practical exercises, you'll learn how to create products that captivate users and keep them coming back.
Boost Customer Retention: Strengthen your ability to retain customers by creating habit-forming products that users love and rely on.
Leverage Triggers to Drive Daily Use: Identify and utilize external and internal triggers to prompt user action, ensuring your product becomes a regular part of users' routines.
Simplify Actions to Enhance User Interaction: Discover how to make user actions as simple as possible, increasing the likelihood of engagement and interaction with your product.
Engage Users with Variable Rewards: Explore how to use variable rewards to keep users engaged and excited, deepening their connection with your product.
Encourage User Investment for Repeated Use: Learn strategies to encourage users to invest time, effort, and resources into your product, creating a cycle of repeated engagement.
Deliver Lasting Value: Apply research-backed methods to design products that attract users and ensure enduring satisfaction.
Register for our FREE online class
Learn more about the Hooked model and what's included in this workshop in our FREE 30-minute introductory class.
Eric Ries,
Author, The Lean Startup
A MUST READ for everyone who cares about driving customer engagement.
Matt Mullenweg,
Founder, Wordpress
Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.
Rory Sutherland,
Vice-Chairman, Ogilvy & Mather
The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.
Meet the Author
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.
Exclusive Savings
For a limited time, get full access to all workshop contents for a discounted fee (normally $1,049)
We believe in the power of the Hooked Workshop to transform your understanding of habit-forming products. We're confident that you'll find immense value in the course, but if you're not satisfied, you deserve your money back.
Simply make a genuine effort to complete the course activities and review the videos within a year of purchase. If you still feel it's not worth your time after completing the first module and submitting the exercises, we'll promptly refund your money.
Rated 4.7 stars by over 1,900 students and product-loving professionals
“As a product designer, this rekindled my purposed in the profession”
- Henrique
“This is a must have course for techies building social networking applications”
- Divesh
“This course is amazing! Such an interesting and complex topic.”
- JJ
“Recommend to any start up product dev in the early stages of product formation process.”
- Neomi
“This is exceptional for anyone creating a product, specifically a game!”
- Rabecca
“One of the best course for Product Designers who want to build habit-forming products.”
- Alutta
“Helped spark my imagination about new optimizations and product features I can incorporate on my team.”
- Marie
“Combines all human brain/behavior theories into a solid product building system that can practically apply to real world.”
- Yuchi
“Excellent! I have read the book, but this course is definitely helping me a lot more to understand this model. Kudos!”
- Thomas
“A great journey to better understanding of what constitutes empathy in application design.”
- Tiia
“I was able to immediately use these methods to align a distributed design team during the discovery phase of a project.”
- Matthew
“Good for Designers to get some insights about human behaviour and motivation on impulse level.”
- Paulo
“Totally recommend this course. Especially, if you want a good foundational understanding of the content, much like attending a day long workshop.”
- Caleb
“The 4 step Hooked Framework redefined how I thought about increasing user engagement and MAU/DAUs for the products I worked on.”
- Anonymous
“The Hooked Model is very compelling. It can explain the success of a lot of technology products, such as FB and twitter, in the marketplace today.”
- Puttadon
Frequently Asked Questions
Who is this course for?
The
Can I take this workshop while working full-time?
Absolutely! The workshop is designed for busy professionals interested in the psychology behind what drives user behavior. All video lessons are made available for viewing at your convenience.
Where can I access the workshop once I've registered?
Upon registration, you will receive login details to access the workshop dashboard via email.
I purchased a prior version of the Hooked workshop from NirandFar.com. Can I request an upgrade to the latest version?
If you purchased a prior version of the Hooked Online Workshop from NirandFar.com, please submit your info on this form to request access to the updated workshop. We will do our very best to assist.
How much time should I commit to this workshop?
While every student's commitment to the workshop will be slightly different, we recommend that students set aside 45-60 minutes each day they intend to commit to workshop study. This will give students focused time to watch the videos, complete the exercises, and apply the principles to their product or service.
Do I need any special equipment to complete the workshop?
You will only need a computer and an email account. If you are a note-taker, a pencil and paper could prove useful.
What if I haven't read Hooked?
While having read Hooked may help you prepare in advance for the workshop, this course is designed for all levels.
How long do I have access to the workshop?
You will have lifetime access to the course after registration.
What if I have additional questions?
Please feel free to contact us here.