Nir Eyal Live Event FAQs

Thank you for scheduling a live engagement with Nir Eyal. We look forward to working with you. We've put together a few important notes to help you and your team prepare in order to ensure a smooth experience at the event. Please feel free to contact us with any additional questions. Q: Where can I get Nir's bio and headshot photo? A: Nir's bio and headshot are both available here: http://www.nirandfar.com/about Q: Are there any specific AV needs/requests for Nir's live keynotes and workshops? A: Nir presents using Keynote directly from his Macbook Pro laptop. His slides' aspect ratio is 4:3. Please provide a microphone (wireless preferred) and have a projector/screen set up in the room with either a VGA or HDMI connection. Q: Can we run Nir's presentation off of our main presenters' laptop backstage? A: Nir prefers to use his own laptop due to the use of customized fonts. However, should your event require Nir to present from a main laptop, please contact us to let us know the specifics. Q: Is there a specific room setup requested for Nir's workshops? A: While seating for keynote talks can be in any arrangement, workshops require classroom or banquet style seating. In order to promote small group collaboration, Nir will likely split attendees into teams of 3 people per team. It is imperative everyone have an unobstructed view of the screen in the front of the room and that every attendant have a desk or table to write on. All attendees should either have a laptop or pen and paper to record notes. Q: What's the best way to order copies of Hooked: How to Build Habit-Forming Products? Can Nir sign books at our event? A: We recommend ordering from Amazon here. Nir is happy to sign books time permitting. Q: Is there standard text I can use to promote Nir's talk? A: Feel free to use text below for Nir's talk: Short blurb for keynotes ... Hooked: How to Build Habit-Forming Products with Nir Eyal What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world's most habit-forming technologies and provides practical advice for increasing user engagement. For workshops... In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users? Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again. Participants will learn: - The common design patterns of habit-forming products. - The stages of habit formation and how to optimize for user retention. - An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. - Practical steps for leading a design process to ensure your product is used regularly.