More than a year and a half ago, with the dedicated help of Ryan Hoover, I started working on my book, Hooked: How to Build Habit-Forming Products.

Hooked compiled 2 years of writing and research (and many more years of professional experience) into a guide to help people like you design engaging products that have a positive impact on users’ lives.

Today, I’m thrilled to announce that Hooked is available in a new professionally published edition. The book looks and feels much better than the previous self-published edition and as a special offer to my readers I’ve created special bonus content to help you build more impactful products and better personal habits.

The bonus bundle contains content not found in Hooked, including:

  • A 10-part video interview with me on designing for user engagement.
  • The Hooked workbook — a step-by-step companion to the book.
  • 10 videos from the 2014 Habit Summit at Stanford featuring luminaries from Facebook, Airbnb, Expedia and more, revealing how they build habit-forming products.
  • The Traction workbook for finding new potential customers and growing your business.
  • An ebook by James Clear on mastering your personal habits.
  • .. and more!

The content is clearly worth a ton, but that’s not the point. What I really want is to give you the best possible chance at building something great. That’s why I am giving away the entire bundle for free to anyone who orders Hooked by this Saturday, November 8th.

Amazon and Barnes & Noble are heavily discounting the book right now so it’s certainly worth a look.

Amazon Hooked Book

Barnes and Noble Hooked book

After getting the book, go to: to claim your free bonus content immediately.

PS – As an added bonus … to support local book stores, I’ll send you a personally signed book plate for your copy of Hooked as an added thank you for buying from your local book seller (US only). Just email me a picture of your receipt before Saturday. To find your local book store, go to: or click below:

Hooked at

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