In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework and process for designing better products. This development process gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Who should attend a product development workshop:
This seminar is for anyone seeking to understand habit-forming product design. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind
Participants will learn:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
- Practical steps for leading a behavior design process to ensure your product is used regularly.
The most high bandwidth, high octane and valuable presentation I have ever seen on this subject. Thank you so much.Rory Sutherland
Nir Eyal’s Hook framework is grounded in best practices in behavioral economics, habit formation and the impact of technology. His workshop at RGA was engaging, enlightening and led to many new ideas for connecting with our clients’ customers. Even if you’ve read his new book Hooked, read all the articles on his blog, and watched every video – there’s still so much that you and your team will get out of Nir’s Hooked Workshop.
Our team did a workshop with Nir and left with dozens of new ideas of how to create healthy habits for our customers. We’d highly recommend the workshop for any startup that wants to build a truly engaging product or service.Mike Lee
About the Facilitator
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the “Using Neuroscience to Influence Human Behavior” course as a Lecturer at the Stanford Graduate School of Business. Nir is the author of the best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Business Insider, and Psychology Today.