In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, has constructed a practical framework and process for designing better products. This development process gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior. Nir will share product development strategy and the tactics companies like Facebook, Pinterest, Instagram, Whatsapp, and Twitter use to drive engagement.
Who should attend a product development strategy workshop:
This seminar is for anyone seeking to understand habit-forming product design and is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come with a product or business idea in mind
Participants will learn:
- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
- Practical steps for leading a behavior design process to ensure your product is used regularly.
About the Facilitator
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the “Using Neuroscience to Influence Human Behavior” course as a Lecturer at the Stanford Graduate School of Business. Nir is the author of the best-selling book Hooked: How to Build Habit-Forming Products and is an advisor to several Bay Area start-ups and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for TechCrunch, Business Insider, and Psychology Today.