What do you think? What are some examples of well-timed triggers? Let me know in the comments.
Category / Users
About a year ago, I wrote an essay about how to win your competition’s customers habits.
Today, I’d like to share a quick video of the ideas in that article. Let me know what you think about this format and if you’d like to see more videos like this one…
Last week’s Habit Summit was amazing! It was wonderful to see so many blog readers and friends enjoying the keynotes — not to mention the Stanford sunshine.
Below is my opening presentation highlighting examples of companies changing user behavior for good.
Let me know if you can think of more examples in the comments section below.
BTW – If you couldn’t attend the Habit Summit, you can get a video pass to see all the talks you missed here: http://HabitSummitVideoPass.eventbrite.com
Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But to explain the power of this trend, I need to tell you about poop. That’s the uncomfortable part.
For the past five years or so, I’ve struggled with intestinal discomfort. (I’ll spare you the gory details.) I spent countless hours crawling the web searching for a possible diagnosis and tried dozens of different remedies and diets. Nothing seemed to help.
Finally, I saw a gastroenterologist. He listened for all of five minutes while I described my symptoms and quickly jotted down a prescription for antibiotics. They worked for a while but soon the symptoms returned. I went back to the doc. A few tests were done and more antibiotics were dolled out. But the problems came back. Then again. And again.
If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.
If you’ve ever felt the frustration of customers not biting, then you can sympathize with Japanese restaurant owners in America during the 1970s. Sushi consumption was all but non-existent. By all accounts, Americans were scared of the stuff. Eating raw fish was an aberration and to most, tofu and seaweed were punch lines, not food.
Then came the California Roll. While the origin of the famous maki is still contested, its impact is undeniable. The California Roll was made in the USA by combining familiar ingredients in a new way. Rice, avocado, cucumber, sesame seeds, and crab meat — the only ingredient unfamiliar to the average American palate was the barely visible sliver of nori seaweed holding it all together.
After the slide presentation I posted about “The Secret Psychology of Snapchat” received such a warm response from readers, I decided to create another set of slides. This presentation is about how to win over your competition’s customer habits. I hope you enjoy it.
For a deeper analysis, see this previous article I wrote on the topic: http://www.nirandfar.com/2015/01/competitions-customers.html
If you are among the 19 million people Apple predicts will buy an Apple Watch, I have some bad news for you — I’m betting there is an important feature missing from the watch that’s going to drive you nuts.
That doesn’t mean you shouldn’t buy one. In fact, I’m ordering one myself. However, this paradox illustrates an important lesson for the way companies design their products.
Rarely are v.1 products very good. How is it, then, that some products thrive despite flagrant shortcomings?
Meet Mr. Kano
To find out why you’ll likely be disappointed by the Apple Watch, meet Professor Noriaki Kano. In the 1980s Professor Kano developed a model to explain a theory of customer satisfaction.
Kano believes products have particular attributes, which are directly responsible for users’ happiness. He discovered that some qualities matter more than others. Kano describes three product attribute types — (loosely translated from Japanese as) delightful, linear, and hygienic features.
You’ve undoubtably heard of Snapchat, the habit-forming messaging service used by over 100 million people monthly. This week, I teamed up with Victoria Young and Dori Adar to help explain what makes the app so sticky.
We decided that instead of writing a long blog post, we’d share our insights in a slide presentation. Let us know what you think of the format and the content in the comments section below!
Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of melting that excess blubber. There’s just one problem — most of these apps don’t work. In fact, there is good reason to believe they make us fatter.
One study called out “the dirty secret of wearables,” citing that “these devices fail to drive long-term sustained engagement for a majority of users.” Endeavour Partners’ research found “more than half of U.S. consumers who have owned a modern activity tracker no longer use it. A third of U.S. consumers who have owned one stopped using the device within six months of receiving it.”
While the report mentioned several reasons why people don’t stick with these tracking devices, my own theory is simple, they backfire. Here are three surprising reasons why fitness apps may be making us less happy and more flabby.
In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate.
Today, the beeps, buzzes, rings, flags, pushes, and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the 21st century and they get us to check our tech incessantly.
However, as powerful as these psychological cues are, people are not drooling dogs. Your product’s users can easily uninstall or turn off notifications that annoy them.