People Don’t Want Something Truly New, They Want the Familiar Done Differently.

If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”

White dude eating sushi

I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product.

How To Save Your Startup From The “Spotlight Effect”

Nir’s Note: This guest post is by Max Ogles, a writer and entrepreneur based in Utah. Connect with him on Twitter at @maxogles.

Spotlight Effect

In the beginning of 2010, when daily deals site Groupon was really hitting its stride and copycat businesses were popping up left and right, a small startup called Yipit was just getting off the ground. Yipit was involved in daily deals, too, but rather than creating the deals itself, Yipit simply aggregated the deals offered by the other companies to offer a nice tidy list in a daily email.

Like any startup, the Yipit team planned PR and marketing around their launch and hoped that the buzz would yield a nice base of users,

Why Everyone Hates I.T. People

We hate the I.T. department because of the lack to create innovationQuick: what’s the biggest bottleneck in your company? Yup, we both know it’s the Information Technology department. Let’s face it, nobody likes IT people. For all of their technical wizardry, IT is where good ideas go to die. We follow their onerous documentation requirements and patiently wait in line through endless backlogs, yet somehow IT still can’t seem to get their work done.

Hating the IT department is a common sentiment in almost every company big enough to have such a group. But the truth is,

Pin It on Pinterest

Get instant access to your

FREE OFFICIAL HOOKED WORKBOOK

Almost there! Please check your inbox to verify your email address.

Do you want to learn

HOW TO DESIGN
HIGHLY ENGAGING PRODUCTS?

Almost there! Please check your inbox to verify your email address.