If your new product or service isn’t gaining traction, ask yourself “What’s my California Roll?”
I’ll admit, the bento box is an unlikely place to learn an important business lesson. But consider the California Roll — understanding the impact of this icon of Japanese dining can make all the difference between the success or failure of your product. (more…)
Like any startup, the Yipit team planned PR and marketing around their launch and hoped that the buzz would yield a nice base of users, (more…)
Quick: what’s the biggest bottleneck in your company? Yup, we both know it’s the Information Technology department. Let’s face it, nobody likes IT people. For all of their technical wizardry, IT is where good ideas go to die. We follow their onerous documentation requirements and patiently wait in line through endless backlogs, yet somehow IT still can’t seem to get their work done.
Hating the IT department is a common sentiment in almost every company big enough to have such a group. But the truth is, (more…)
