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How to Build Habit-Forming Products
4.6 (40,250 reviews)
“A must read for everyone who cares about driving customer engagement.”
– Eric Ries, Author, The Lean StartupBuy The Book ››
Control Your Attention and Choose Your Life
4.5 (23,735 reviews)
“The best guide I’ve read for reclaiming our attention, our focus, and our lives.”
– Arianna Huffington, CEO, The Huffington PostBuy The Book ››
Being “indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.
How to Be Indistractable: Video by Nir Eyal
In this talk, I describe a new model for managing distraction—how to become “indistractable.” […]
Stay True to Your Priorities with a Schedule Maker
Ever wonder why your goals never get closer even though you keep knocking out your to-do list? Set a weekly schedule to match your time to your priorities. […]
Learn How To Avoid Distraction In A World That Is Full Of ItDistraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is constantly being diverted. […]
Building Habit-Forming Products
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?
The Hooked Model: How to Manufacture Desire
What makes users keep going back to Facebook, LinkedIn, and other addictive websites? I developed the Hooked Model to map out how it works. […]
How to Start a Career in Behavioral Design
Variable Rewards: Want to Hook Users? Drive them Crazy
On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.
Fundamental Attribution Error: Who, Me?
When we screw up, we tend to believe things happened because of circumstances outside of our control. What happens when others fail? […]
Hindsight Bias: Why You Make Terrible Life Choices
Extrinsic Motivation: Why You Make Terrible Life Choices
Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.
FOMO and Social Media
Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. […]