Regain Hours of Lost Productivity

Regain Hours of Lost Productivity

Control your time and your attention by understanding the psychology of distraction.

Download my BONUS 80-page workbook full of exercises and activities to help you become indistractable. You'll also receive my latest research, writing and best articles I find each week.

Distraction

Being “Indistractable” and learning how to stay focused is exactly what it takes to get things done and get ahead.

How to Be Indistractable: Video by Nir Eyal

How to Be Indistractable: Video by Nir Eyal

In this talk, I describe a new model for managing distraction—how to become “indistractable.” […]

Stay True to Your Priorities with a Schedule Builder

Stay True to Your Priorities with a Schedule Builder

Ever wonder why your goals never get closer even though you keep knocking out your to-do list? Set a weekly schedule to match your time to your priorities. […]
Learn How To Avoid Distraction In A World That Is Full Of It

Learn How To Avoid Distraction In A World That Is Full Of It

Distraction is a curse of modern life. Between our cell phones and computer screens, not to mention our kids and coworkers, our attention is constantly being diverted. […]

Building Habit-Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

The Hook Model: How to Manufacture Desire

The Hook Model: How to Manufacture Desire

What makes users keep going back to Facebook, LinkedIn, and other addictive websites? I developed the Hook Model to map out how it works. […]

Will Clubhouse be a Habit or Has-Been?

Clubhouse: Habit or Has-Been?

The Clubhouse app is the new new thing, and it’s got many people hooked. The app is the latest example of a habit-forming product taking the world by storm. […]
Variable Rewards: Want To Hook Users? Drive Them Crazy

Variable Rewards: Want to Hook Users? Drive them Crazy

Companies today are building their products with a powerful habit-forming mechanism: variable rewards. This mechanism keeps users hooked, searching for three types of rewards: those of the tribe, the hunt, and the self. […]

Decision Making

On the road to changing your own behaviors, you’ll learn to combat potential stumbling blocks like confirmation bias and hyperbolic discounting.

Fundamental Attribution Error: Why You Make Terrible Life Choices

Fundamental Attribution Error: Who, Me?

When we screw up, we tend to believe things happened because of circumstances outside of our control. What happens when others fail? […]

Hindsight Bias: Why You Make Terrible Life Choices

Hindsight Bias: Why You Make Terrible Life Choices

“I knew it all along!” But did you? Don’t let this cognitive bias get you down. There are lots of way to beat it. […]
Extrinsic Motivation: Why You Make Terrible Life Choices

Extrinsic Motivation: Why You Make Terrible Life Choices

Work not fulfilling? You might be a victim of extrinsic motivation. Don’t worry, there are ways to turn extrinsic motivators into intrinsic ones. […]

CONSUMER PSYCHOLOGY:

Learn how to incorporate Behavioral Design and Consumer Psychology in new product development and product strategy to create repeated user engagement and to reduce customer churn.

FOMO, the fear of missing out, caused by looking at other people's activities in Facebook.

FOMO and Social Media

Most people at one time or another have been preoccupied by the idea that someone, somewhere, is having a better time, making more money, or leading a more exciting life. […]

Viral Loops or Viral 'Oops'?

Viral Loops or Viral ‘Oops’?

Why does every app need to know my friends’ email addresses? It’s all part of a viral loop the app developers are hoping you’ll create for them. Here’s how it works Here’s what you need to know. […]
Free Course on User Behavior: Product Psychology

A Free Course on User Behavior

This free course taps into the collective wisdom of some of the brightest minds in the field to help you better understand user behavior. […]

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