Best Articles

Here you’ll find my top articles on topics that I find fascinating, such as Consumer Psychology, Behavioral Design, personal behavior change, and managing digital distraction. Please feel free to browse these article by topic or simply pick one and jump right in. Thanks in advance for joining our community of readers.

All Consumer Psychology Articles

All Digital Distraction Articles

All Behavior Change Articles

All Business Lessons Articles

About NirandFar

NirandFar is about the intersection of psychology, technology, and business. I call it "Behavioral Design."

I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Feel free to read more about me here.


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