
How to Design Behavior (The Behavior Change Matrix)
Here’s the gist:
- The rising interest in the science of designing behavior has also sprouted dozens of competing — and at times conflicting — methodologies.
- Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate.
- Behavior modification methods fall into four distinct types: amateur, expert, habitué, and addict.
- Each behavior type requires the use of the appropriate technique to be effective. Using the wrong method leads to frustration and failure.
Everyone suddenly seems interested in messing with your head. (more…)