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Strange Sex Habits of Silicon Valley

Breaking Bad Habits

My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a couple on a warm night in Silicon Valley. We began to lovingly caress–but not each other, of course. She began to fondle her cell phone, while I tenderly stroked the screen of my iPad. Ooh, it felt so good.

If our nightly habits were any indication, we were having a love affair with (more…)

The Billion Dollar Mind Trick: An Intro to Triggers

Note: I’m proud to have co-authored this post with Jason Hreha, the founder of Dopamine, a user-experience and behavior design firm. He blogs at The Behavioral Scientist.

Internal triggers are key to building widely-adopted productsYin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succombs to her habit throughout the day. She can’t help it; she’s compulsively hooked. (more…)