triggers Archives

Designing User Habits Video

Video from my recent talk about designing user habits, at the Designers + Geeks Meetup in San Francisco on August 1st, 2012.

Note: This Designing User Habits talk is similar to my “Behavior by Design” talk but has approximately 20% new material.

If you’re reading this over email and the video does not appear, click the link below:

https://www.nirandfar.com/designing-user-habits-video/

This is Your Brain On Boarding: How to Turn Visitors Into Users

User onboarding is a crucial four-step process to master in order to see more effective user adoption

Before you can change the world, before your company can IPO, before getting millions of loyal users to wonder how they ever lived without your service, people need to onboard through an effective user onboarding process. Building the on-ramp to using your product is critical in every industry, but few more so than in the ADD world of web and mobile apps. Distractions are everywhere, vying for user mindshare and threatening to pull them off the road (more…)

Behavior by Design Video

This presentation of my “Behavior By Design” talk was made possible by Innovation Endeavors, an early-stage venture fund in Palo Alto. Thank you to the Innovation Endeavors team for hosting me.

Also, special thanks to Paula Saslow for the fantastic video production.

NOTE: If you are reading this over email and you don’t see the video, click here.

Spotting the Next Facebook: Why Emotions are Big Business

Today Facebook will sell shares in one of the biggest tech IPOs in history. New investors will gobble up the stock to get a piece of the global phenomenon famously started in Mark Zuckerberg’s dorm room in 2004. But while owning the stock will have quantifiable value when it trades on the open market, few buyers will be able to say truthfully that they understood the value of the company just a few years ago.

Ask yourself candidly, what did you think of Facebook the first time you landed on its homepage? Were you blown away? Could you see how it would fill a gaping need in the lives of nearly a billion people? If you’re honest with yourself, (more…)

Strange Sex Habits of Silicon Valley

My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a couple on a warm night in Silicon Valley. We began to lovingly caress–but not each other, of course. She began to fondle her cell phone, while I tenderly stroked the screen of my iPad. Ooh, it felt so good.

If our nightly habits were any indication, we were having a love affair with (more…)